Matthew Barnett, Founder at Bonjoro, joins the eCom Ops Podcast to share the importance of a personalised customer journey to increase eCom sales, how he ensures leads conversion for eCom clients and pricing strategies.
Key Facts
- Matthew’s LinkedIn
- Bonjoro website
- Bonjoro is based in Texas, London, and Sydney
- Approx 95% of Bonjoro’s customers are overseas
- Bonjoro is a B2B company
- Bonjoro is available on iOS, Android and other platforms
- Bonjoro uses the Stripe payment platform
- Bonjoro tripled response rates vs automated emails overnight
- Bonjoro gets better open rates with personalised video emails
Key Takeaways
- Bonjoro helps its clients with leads conversion, activating repeat purchases and driving testimonials. It further;
- Allows customers to send individual personalised video messages to say thank you to consumers
- Helps convert, retain and grow your customer base by sending video messages at the right moment
- Helps you stand out, win trust and create real and lasting relationships with your customers
- Bonjoro’s personalised video messages can contain thank you notes, promotions, new arrivals and updates
- Matthew believes that customised video messages are a great way to connect with the customers and keep them engaged
- To derive maximum response rates from video marketing, Bonjoro offers a trigger-based platform, which schedules the video messages to release at a set time and date
- Matthew believes that customers interaction and engagement is the main factor that helps businesses build better products
- Bonjoro is meant to provide a communicative and trustworthy environment for its clients and their customers
- Bonjoro uses Rollups to send video marketing messages to multiple customers simultaneously
- Matthew share his method for creating the right pricing for customers;
- Pricing should be based on customer buying pattern, basket size and technical insights
- Apply a user-based pricing model whereby more users mean more revenue
- Testing the prices vs value the product provides
- Bonjoro’s context rollup offers a group feature. where multiple companies/customers are invited together for a group video
- Bonjoro analyses targeted audiences and segments to understand customers needs. Based on this analysis, Bonjoro can offer better product positioning strategies to eCom clients
- Bonjoro’s work culture has been the main driver of their business success. Matthew believes that a competent team allows you to focus on your primary business and multitask simultaneously
- Being a global company that handles international payments can be quite challenging. Hence, Bonjoro uses Stripe to systemise its payments across various currencies
Matthew’s biggest influences
- Matthew’s biggest influence has been his diverse and loyal customer base.
No.1 operation’s hack
- Develop a communicative and trustworthy environment for employees, clients and consumers