In this episode, we’re excited to have David Kaufmann, co-founder and CEO of SEOCrawl, joining us to talk about the importance of SEO tools and how they can help eCommerce businesses succeed. Find out why differentiating the traffic is essential for your business growth and how to increase your chance for success.
About:
SEOcrawl provides an all-in-one SEO tool that helps manage SEO more efficiently and proactively, saving you time and significantly impacting your SEO efforts. It is designed to streamline SEO management, save time and help you to act proactively to changes.
David Kaufmann is an SEO expert who has been helping businesses with their search engine rankings for over a decade. It all started way back when David was just a teenager. David’s entrepreneurial spirit came to life when he founded his first company, David Kaufmann Chess Web. When he was 18, he founded Chess Live, an innovative chess platform with over 100,000 users from over 160 countries..
Over the years, using his first-hand experience, David became an expert in online marketing, business intelligence, data analysis, business and market research, and product management. His unique business approach and deep understanding of technology and data analytics have helped him stay ahead of the curve and succeed in his ventures.
Key Takeaways
[00:00:00] Introducing David Kaufmann, an SEO expert, co-founder & CEO of SEOcrawl.
[00:01:20] What nudged David to start an SEO agency?
[00:01:35] What brought David from chess to SEO?
[00:01:55] What happens when a hobby grows into a business with more than 100k users worldwide?
[00:02:21] “We grew with the traffic from 1 million per month to over 30 million.”
[00:02:55] “Right now, over 20K websites and 10K professionals and companies rely on us, and we are improving daily.”
[00:03:39] Can eCommerce businesses use SEOcrawl?
[00:03:55] What is the first question every eCommerce business should ask regarding SEO?
[00:04:22] How can eCommerce businesses track their brand keywords?
[00:04:47] “That has transformed how most companies work and analyze their data.”
[00:05:26] Can eCommerce store owners use the software or participate in the insights they get from the software?
[00:05:42] What are the four most important benefits?
[00:06:12] “If suddenly one of your top pages for Black Friday gets broken, we send you an immediate alert if suddenly you lose 20% of the traffic. We tell you exactly which keywords and URLs were responsible for that.”
[00:07:00] What differentiates SEOcrawl from those big players on the market?
[00:07:27] “We are only focused on your internal data and how you can make the most outta it.”
[00:08:00] What is one of the most used SEOcrawl features?
[00:09:00] How David keeps up with the latest eCommerce marketing and data analysis trends?
[00:10:00] What should eCommerce businesses pay attention to regarding these new trends and AI tools?
[00:10:20] What’s the most common mistake eCommerce businesses make when it comes to optimization?
[00:10:44] “I would say, Canonicals, and I think they’re nightmares for many eCommerce.”
[00:12:00] How do you balance the need for SEO optimization with other marketing strategies, such as paid ad advertising or social media marketing?
[00:12:34] “You need to focus on your branded keywords because those will drive revenue for you.”
[00:13:05] “So segmenting this traffic, tagging it, making sure it’s right, and then measuring. It’s the whole cycle.”
[00:14:00] What is the importance of the UX in increasing conversion?
[00:14:44] “Teams need to be super connected to achieve the revenue, which is ultimately the goal. So, in this case, it has a critical vote because 50% of the purchase is made when the user sees the page.”
[00:15:20] Is there anything a store owner can do to increase the SEO optimization of their product pages?
[00:16:15 ] “So there are many things, not just for SEO. And that’s why teams need to be connected. For example, I’m getting a thousand visits from the SEO team and a thousand from the ads team, and now what happens? There needs to be the content team, the product team, analytics team, and together they try to make the user at the end of the funnel to make the purchase.”
[00:17:02] What’s the privacy policy regarding handling data through SEOcrawl?
[00:17:40] “We don’t create a shared database of data. We don’t share with third parties or anything. And for our team and me, this was our most important principle because big companies rely on us with all their data. And we wanted to ensure that everything is secure and safe.”
[00:18:36] Can you analyze competitors with SEOcrawl?
[00:19:55] What’s the role of automation?
[00:20:40] “I would say it’s critical, especially in many areas, such as sales and invoicing. So everything goes smoothly once we have the proper workflow set up.”
[00:21:05] How will ChatGPT impact the SEO?
[00:22:19] “I think all these solutions will be just an alternative to finding things in a really great way. The same way that Wikipedia, for example, is, is working.”
[00:23:13] Who has taught David the most about SEO and inspired him?
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“So basically, when you run an eCommerce, the first question you need to ask, or one of the questions, is about differentiating all the traffic you get. One thing is social SEO, paid channels, etc. But when it comes to old organic traffic, there are so many different ways to analyze it; how much brand traffic I have, how much non-brand traffic, and what core business keywords drive revenue to me.”
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