Welcome to another insightful episode of the EcomOps Podcast, where we delve into the fascinating journey of Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure e-commerce businesses. In this episode, Kusha shares his extensive experience in scaling brands on Amazon and introduces his innovative AI-based SaaS tool, KAZAM, designed to optimize Amazon advertising campaigns. Join us as we explore Kusha’s unique strategies and insights that could revolutionize your approach to online selling.
About
Kusha Karvandi is an Inc 500 entrepreneur whose exceptional track record in e-commerce sets him apart in the digital marketplace. With over a decade of experience, Kusha has successfully launched and exited multiple seven and eight-figure businesses, showcasing his prowess in navigating the complex landscape of online sales. His expertise lies in scaling brands on Amazon, where he employs advanced marketing strategies, comprehensive data analysis, and impactful branding to drive remarkable sales growth. A thought leader in the e-commerce community, Kusha’s innovative approaches and keen insights make him a sought-after figure in the industry.
From his humble beginnings in the fitness industry to becoming a giant in e-commerce, Kusha’s journey is a testament to his entrepreneurial spirit and relentless pursuit of excellence. His strategic moves in product innovation and market penetration demonstrate a deep understanding of consumer needs and market dynamics. Kusha continues to inspire new and established sellers alike through his YouTube channel, where he shares valuable tips and insights into the world of e-commerce.
Kazam is revolutionizing Amazon advertising with its state-of-the-art AI-based SaaS tool, designed to optimize campaign performance and enhance profitability. As products improve their organic rankings, Kazam’s intelligent automation reduces advertising spending, ensuring that profitability is preserved and enhanced. This dynamic approach allows Amazon advertisers to experience unprecedented efficiency in their advertising efforts, making campaigns cost-effective and more impactful.
Kazam is led by a belief that advertising should be driven by concrete goals—whether it’s achieving a specific Return on Ad Spend (ROAS), keeping Advertising Cost of Sale (ACOS) within tight bounds, or enhancing brand visibility. The platform empowers users to define their targets and employs cutting-edge AI to navigate the complex variables of Amazon advertising effortlessly. With Kazam, users can focus more on growing their business and less on the granularities of campaign management, paving the way for a smoother, more profitable e-commerce journey.
The Key Takeaways
The Early Days: From Fitness to E-Commerce
Discover how Kusha’s background in fitness management and personal training led to his first venture into e-commerce with the creation of an innovative fitness product. This story highlights the importance of identifying niche markets and leveraging personal expertise.
The Genesis of an Amazon Empire
Kusha’s e-commerce journey began unexpectedly when he innovated the affordable BFR (Blood Flow Restriction) band while managing a large gym. His transition from fitness expert to Amazon seller showcases the power of spotting market gaps and turning them into lucrative business opportunities.
Mastering Amazon with KSAM
From handling logistics with FBA to mastering Amazon SEO and PPC, Kusha discusses how his experiences led to the creation of KAZAM. This tool simplifies Amazon advertising and enhances profitability by intelligently adjusting bid costs in response to organic ranking changes.
Strategies for Scaling on Amazon
Dive into Kusha’s strategies for organic growth and visibility on Amazon. He emphasizes the importance of product relevancy, targeted marketing efforts, and customer-centric modifications based on thorough market research and competitor analysis.
Selling and Exiting: Timing and Strategy
Gain insights into the timing and strategy behind selling and exiting from multiple businesses, a critical aspect for any entrepreneur looking to maximize their returns.
How to Find the Best-Selling Product for Amazon?
When asked about the method for choosing the best product for your new eCommerce store, Kusha recommended Jungle Scout as a Chrome extension that can help a lot any new Amazon seller (and the existing ones who want to expand their portfolio)
How PPC Can Help Your Organic Growth
Don’t think it’s possible? Kusha is discovering the secret connection between PPC, converted keywords, and organic growth.
Future of E-Commerce and SaaS Integration
Looking ahead, Kusha highlights the integration of AI in e-commerce strategies and the continuous evolution of digital tools to maintain competitiveness in a bustling market.
Conclusion: Leveraging Experience for E-Commerce Excellence
Kusha Karvandi’s journey from a gym manager to a prominent e-commerce entrepreneur and SaaS developer is a testament to the dynamic nature of the digital sales world. His story is packed with lessons on innovation, adaptation, and strategic thinking that are vital for anyone looking to make their mark in the e-commerce industry. Whether you’re a budding entrepreneur or an established seller on Amazon, Kusha’s insights offer invaluable guidance on navigating and succeeding in today’s competitive e-commerce landscape.
Join us next time on the EcomOps Podcast for more inspiring stories and expert advice to help you excel in your e-commerce endeavors. Thank you for tuning in!
The No.1 eCom Operations hack
“Amazon’s algorithm takes into account your relevancy of keywords. So for every keyword you convert for, even for sponsored product PPC ads, the algorithm will rank you higher organically for your organic listing for those same keywords.”
