Welcome to another exciting episode of SyncSpider’s eCom Ops Podcast, hosted by Norbert Strappler! In this episode, we’re thrilled to have Shaun Brandt as our guest, the Co-Founder of Oddit and a performance branding expert behind numerous successful direct-to-consumer (DTC) brands. He reveals his unique approach to conversion rate optimization, discusses the importance of trust and authenticity in the customer journey, and shares invaluable insights from his work with a diverse range of clients, from small businesses to industry giants like Proctor & Gamble.
About:
Oddit, a cutting-edge company co-founded by Shaun Brandt, offers a fresh perspective on the customer journey, revolutionizing the way businesses interact with their clients. With a robust client base of over 4,500 brands, Oddit has significantly impacted the industry by providing innovative solutions to enhance the customer experience. Some of their notable clients include Hu Kitchen, Winc, P&G, Corkcicle, Ridge Wallet, and many more. Oddit’s success is built on its ability to understand and anticipate customer needs, ensuring that brands can effectively engage and nurture long-lasting relationships with their audience.
The company’s unique approach to analyzing and optimizing the customer journey has earned it the trust and respect of numerous businesses, from startups to established brands. Oddit’s team of experts works closely with clients to identify opportunities for improvement and implement targeted strategies that drive growth and customer satisfaction. By offering tailored solutions that maximize the potential of every touchpoint in the customer journey, Oddit has positioned itself as a go-to partner for brands seeking to elevate their customer experience and achieve long-term success.
Shaun Brandt is a highly accomplished serial entrepreneur and performance branding expert responsible for the creation and success of multiple direct-to-consumer (DTC) brands. As the Co-Founder of Oddit, he has played an instrumental role in the company’s growth and innovation. Shaun’s entrepreneurial journey includes founding Kulin Co., Versett, Federal Moto, and several other ventures. With a strong foundation in design, branding, and curating exceptional user experiences, Shaun has carved a niche for himself as a leader in the world of digital commerce and branding.
In addition to his numerous business ventures, Shaun is also a dedicated educator in the realm of eCommerce. He conducts world-class eCommerce audits, teaching various methodologies that empower individuals to uncover existing issues with their online stores. By identifying these problems, Shaun helps his clients and students implement targeted solutions to achieve quick wins and improve their overall eCommerce performance. His expertise in the industry, combined with his passion for sharing knowledge, makes Shaun a valuable resource for anyone looking to optimize their online business.
Key Takeaways
[00:00:48] Introduction to Shaun Brandt from Oddit, a serial entrepreneur and performance branding expert behind numerous DTC brands.
[00:01:40] Shaun shares his journey from starting a product design agency to moving into the world of DTC brands and ultimately founding Oddit to help brands optimize their user experience and increase their conversion rate.
[00:03:35] Oddit’s unique approach to conversion rate optimization (CRO) involves coming in as a consumer without looking at any data, offering a fresh perspective on the customer journey, and focusing on building trust in the product and brand.
[00:04:35] Shaun explains that most of their success comes from simple user experience tweaks, copywriting adjustments, and presenting information that shows customers why others trust and love the brand.
[00:06:23] Shaun clarifies that his method does not disregard data-driven testing but is an alternative stage in the optimization journey.
[00:07:29] Oddit’s diverse clientele ranges from small brands selling in local farmers’ markets to large companies like Proctor and Gamble, showcasing their adaptability and effectiveness across various sizes of businesses.
[00:08:19] Importance of questioning and testing pre-made templates when building a website instead of blindly trusting them.
[00:09:00] Allowing customers to explain what makes your product great rather than relying on your team’s opinions or heavy marketing copywriting.
[00:10:00] Striking a balance between aesthetics and conversions while building a website, ensuring it does not compromise brand equity.
[00:12:24] Mistake #1: Installing too many apps leads to bloated websites and slower site speeds, negatively impacting conversions.
[00:14:00] Mistake #2: Overly perfect imagery and copy, resulting in a lifeless brand experience and the need for more authentic customer-generated content.
[00:14:54] Don’t strive for perfection in imagery and content, especially for young and smaller brands.
[00:17:35] The importance of customers taking the path the brand intended as a performance indicator for e-commerce websites.
[00:18:50] The increasing importance of images in product galleries and the benefits of including key product traits in images.
[00:21:20] The role of automation and personalization in increasing conversion rates and user experience.
[00:23:06] Shaun reveals that he learned about conversion rate optimization while building his own business and emphasizes the importance of learning from various sources.
No.1 eCom Operations hack
“Allowing customers to explain what makes your product great rather than relying on your team’s opinions or heavy marketing copywriting.”
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