In this compelling episode of the Ecom Ops Podcast, we dive into the fascinating world of data analytics with Mia Umanos, the CEO of Clickvoyant and a seasoned expert boasting 15 years of experience. Mia, now a pivotal part of Clickvoyant, shares her journey and the revolutionary impact of AI-driven analytics on eCommerce.
About
Mia Umanos, CEO of Clickvoyant and a 2022 Tory Burch Fellow, has made a significant impact on the digital landscape with her 15-year tenure in marketing analytics. Her rise in global digital marketing agencies is marked by her ability to consistently transform projects into success stories. Notable achievements include driving a $20M revenue surge during the pandemic through CRO and securing a Google News Initiative Grant to enhance a news platform’s engagement and reach.
Clickvoyant, a proudly women-owned AI data analytics venture, is dedicated to breaking down barriers in e-commerce and marketing. Their cutting-edge technology swiftly delivers actionable data insights to businesses of all sizes, empowering them to thrive in the digital landscape. Clickvoyant’s solutions save time and uncover insights that lead to increased revenue and customer growth.
The Key Takeaways
Redefining AI in E-commerce Analytics
- Automating statistical research with AI can provide game-changing insights into customer behavior.
- Learn how businesses can transform their operations by leveraging these insights.
Understanding Google Analytics 4
- Discover the challenges and complexities of Google Analytics 4, and learn practical tips for making the most of its event-based, unstructured data model.
- Understand why a structured approach to data is crucial and how Clickvoyant simplifies this process, enabling businesses to gain meaningful insights from their data.
Simplifying Complex Data Analysis
- Discover practical methods to make sophisticated data analytics accessible for businesses of all sizes.
- Overcome common data analysis challenges with ease and efficiency.
Boosting Conversions with Smart Website Hierarchy
- Understand the critical role of website hierarchy and internal linking in enhancing user experience.
- Learn strategies to structure your site for optimal conversion rates.
Enhancing Customer Experiences
- Explore innovative approaches to predicting and understanding customer behavior.
- Implement personalized and effective shopping experiences for your customers.
Slashing Reporting Time
- See how automated reporting tools can save substantial time for e-commerce directors.
- Focus on strategic growth by reducing the time spent on monthly reporting.
Real-World Success Stories
- Hear about businesses that have achieved significant growth using advanced analytics.
- Learn from real-world examples of operational efficiency improvements.
The Power of A/B Testing
- Get inspired by stories of how simple A/B testing has led to substantial revenue increases.
- Understand the importance of data-driven decision-making in e-commerce.
Beyond the Dashboard
- Distinguish between raw data and actionable insights that impact your bottom line.
- Learn how to move beyond traditional dashboards to uncover true business insights.
Common Pitfalls and How to Avoid Them
- Gain practical advice on avoiding e-commerce pitfalls, such as overusing sales navigation links.
- Understand how these common mistakes can negatively affect your average order value.
The Future of E-Commerce Analytics
- Look ahead to the future of e-commerce analytics and the pivotal role of AI.
- Discover how ongoing innovation and efficiency improvements can drive industry growth.
Conclusion
In this episode, Mia Umanos provides a deep dive into e-commerce analytics, sharing her expertise on how AI can revolutionize data analysis and help businesses achieve remarkable growth. Tune in for practical strategies and insights that can transform your e-commerce operations.
The No.1 eCom Operations hack
“We should track our e-commerce DTC sites as if a store would. Do you know how this grocery store tracks what you put in, what you take out, and where you stop when you’re going there? In digital, it’s so much easier to see, but these e-commerce companies there don’t know how to do it.”
