Boost Your Sales by Understanding eCommerce Audience in 2023

Search through blog
Table of Contents
Boost your sales by understanding eCommerce audience in 2023. SyncSpider Blog

Nobody likes statistics, but if you pay close attention to it and know what data to look for, you might actually increase your sales. That’s why we decided to pull one interesting statistical topic related to the segmentation of your customers. This time, we’re segmenting your eCommerce audience by generation in order to boost your sales.

Want to see how the generation gap functions in eCommerce and how understanding eCommerce audience in 2023 can be your ticket to the future? Keep reading!

Who is your target audience?

Yes, that’s the most crucial question. By answering this question, statistics can help boost your business in 2023. You need to know who your buyers are and who your product is for, and then adjust your offer to the generation’s preferences. (Yes, we’re talking about the age of the buyers that mostly buy your product.)

I know it sounds boring, and you’ve probably read thousands of articles on this topic, but bear with me here; some interesting facts you might need to learn, which are easy to fix or adjust, and see the results very quickly.

So, find out who your audience is. If you already know that, good for you; you’re ready to use this statistical insight to increase your sales.

How to get insights about your eCommerce target audience

If you have insufficient information about your buyers or don’t know anything about them, it’s time to change that! Here are some helpful tricks and tools to get the needed information, especially regarding demographics.

Through demographic data, you can see the geographic location, age range, gender, education level, income level, and other statistical data.

In this particular case, we’re interested in age range. And it’s easy to see the age range of your audience if you use social media or Google Analytics.

Social media stores

For example, if you have your eCommerce store on Instagram, you can find out what’s the age range of your followers by following the steps:

  1. Navigate to your Instagram profile
  2. Tap the three lines located at the upper right corner of your display. From there
  3. Select “Insights”
  4. Under the “Audience” section, you can see the demographics of your followers, including their geographical location, age distribution, and gender ratio.

The same goes for most social media accounts, so you can save time searching for this data.

eCommerce Website

Regarding your website, the best thing you can do is tap into Google Analytics. It offers a wide range of data regarding your site’s audience, including location, language, age range, and gender.

Shopify Store

If you’re using one of the most popular eCommerce platforms, such as Shopify, the best (and easiest) strategy is to integrate Google Analytics with your Shopify store.

For those utilizing Shopify Plus, you can implement a Google Analytics 4 tracking code throughout your website, including the checkout pages. However, if you’re operating on the common Shopify platform, you can integrate Google Analytics 4, albeit it will not apply to the checkout pages.

Understanding eCommerce Audience in 2023

Yes, don’t be surprised; the audience’s preferences are changeable. It’s not something that is fixed. And according to, the first quarter of 2023 shows that each generation has some choices regarding innovation in the eCommerce industry.

Depending on the age group that constitutes most of your audience, you can introduce innovations more likely to appeal to individuals in that age bracket.

Share of shoppers wishing for selected e-commerce innovations in 2023 by generational cohorts. Source

If the majority of your audience is
Generation Z

If the majority of your audience is 18 to 24 years old, that means your target audience is Generation Z, and when it comes to innovations in eCommerce for 2023, statistics show that they appreciate the most

  1. Frictionless payment
  2. Personalized product recommendation

This makes sense because they don’t like complicated processes and don’t have a strong focus, meaning you will lose them if you show them three wrong product recommendations in a row.

If the majority of your eCommerce audience is Millennials

If you’re product targets those who are 25 to 40 years old, that means your eCommerce audience is Millennials. And what do we know about them?

Well, just like the younger generation, they dislike complicated payment processes, and they like personalized product recommendations.

That means you can hit the jackpot with the age range of 18 to 40 if you fix your recommendation system and ease your payment process.

If the majority of your audience is
Generation X

Okay, we’re slowly moving up on the age leader. If your audience age range is between 41 and 56, most of your eCommerce audience is Gen X.

And what can you do to grab their attention and increase sales? Well, for a start, fix your payment process, make it as easy as possible for them to buy what they want with just a few clicks, and (here’s a surprise) implement AR/VR.

I bet you didn’t expect that! 🙂 According to statistics, Gen X loves augmented reality and virtual reality. What’s the difference? To make a long story short, augmented reality can reflect digital components in the real world, while virtual reality allows you to walk through a digital world.

We can say that Augmented Reality (AR) and Virtual Reality (VR) are two distinct technologies revolutionizing eCommerce, each offering a unique customer experience.

AR integrates digital elements into the real world, enhancing the customer’s existing environment. For instance, with IKEA’s AR application, customers can visualize how furniture would look in their homes before purchasing.

On the other hand, VR involves the creation of an entirely immersive digital environment that often requires specialized equipment like VR headsets. For example, in eCommerce, VR could allow customers to virtually “walk” through a digital clothing store, “try on” clothes and make a purchase, all from the comfort of their homes.

While AR allows customers to make informed decisions by merging digital products into their physical surroundings, VR provides a complete immersion that transforms online shopping into an interactive, lifelike experience.

If Boomers are those who purchase your product the most

If those above 56 and under 75 are most often your customers, your target audience is Boomers, and they have their own expectations of 2023 innovations in eCommerce.

Like the youngest generation, they expect their payment processes to be straightforward and want personalized product recommendations.

Since this is the third large group focusing on product recommendation, I suggest reminding you how that functions. Based on previous purchases or search, you display personalized product recommendations similar to that specific person’s previous search.

What’s important here is that you have developed a data management system to display the proper recommendations. You can use various tools and integrate them to function as one. You’ll need an integration tool for that, and if you’re not that tech-savvy, you can always reach out to the integration expert and set your system to function as expected.

Representation of different generations and the differences between them. The following generations are depicted in the image: baby boomers, generation X, generation Y and generation Z

Personalization and customer segmentation

No matter the generation you aim for, one thing has shown as a rapper here; personalization is the key to your success in the eCommerce industry.

We must recognize that people (regardless of their age) don’t have time to read or watch advertisements or recommendations totally detached from what they really want. If you miss the chance to interpret data you already have correctly or ignore determining your e-commerce audience’s needs, it’s a red flag for your business.

Understanding eCommerce audience in 2023 might be your ticket for the future.

Frequently asked questions

What is eCommerce audience?

The eCommerce audience refers to the potential customers of your online store or eCommerce business. These people may be interested in your products or services and may have the purchasing power to buy them.

Why is it important to define your eCommerce target audience?

Defining your target audience is crucial because it allows you to bring your marketing strategy to the right audience. By segmenting your target audience, you’ll better understand your ideal customer, what they are looking for, and how you can target them effectively. This will help you boost your sales and grow your eCommerce business.

How can you determine your eCommerce target audience?

Identifying your eCommerce target audience can be achieved through a variety of methods. A highly effective strategy is customer segmentation, categorizing your clientele into distinct groups according to their demographic attributes, interests, and behaviors. Additionally, you can utilize data analysis tools to examine your website’s traffic, thus enabling you to pinpoint your target demographic.

What is the importance of understanding your eCommerce target market?

Understanding your eCommerce target market is critical as it allows you to tailor your product offerings, marketing strategies, and customer service to meet your core customer base’s specific needs and preferences. This targeted approach improves customer engagement, increases conversion rates, and enhances customer loyalty, all contributing to your eCommerce business’s long-term success.

How can you target the right audience for your eCommerce business?

To target the right audience for your eCommerce business, you must first define your target market and tailor your marketing messages to their interests and needs. You can use various marketing channels such as social media, email, and search engine advertising to reach your target audience. Use the proper channels and messaging that resonates with your target market to maximize your conversion rates.

What are some of the ways to identify potential customers for your eCommerce business?

Identifying potential customers for your eCommerce business is an art of blending analytics and creativity, centered around understanding consumer behaviors and interests. One way is by harnessing the power of data analytics and tracking tools, like Google Analytics, to identify consumer trends, geographical locations, and traffic sources. Another method involves leveraging social media platforms for insights into your followers’ demographics and interests and identifying lookalike audiences who share characteristics with your current customer base.

How important is audience segmentation in eCommerce?

Audience segmentation is paramount in eCommerce, acting as a crucial cornerstone for strategic marketing and customer engagement efforts. Businesses can craft personalized messages, products, and services that effectively resonate with each segment by categorizing the audience into distinct groups based on characteristics such as demographics, purchasing behavior, or browsing patterns. This targeted approach enhances the relevance of marketing campaigns, thereby driving customer engagement, conversion rates, and, ultimately, revenue. Moreover, understanding different audience segments’ distinct needs and preferences can inform product development, pricing strategies, and overall business direction. Thus, audience segmentation transcends mere marketing utility; it yields invaluable insights that foster a customer-centric approach, a key competitive advantage in the rapidly evolving and fiercely competitive eCommerce landscape.

Get news about integrations and apps, every week

Talk to the Integration Expert

Unique business needs require unique solutions – We’re here to find them for you!

integrations aplications image