We’re talking about crowdfunding and the importance of branding in this exciting episode of the eCom Ops Podcast. What does it mean, and how can it turn the wheel for your eCommerce business? Dylan Lam, a master of crowdfunding and eCommerce growth strategies, CEO and Founder of Omirank, shares his journey from running Amazon PPC campaigns to becoming a brand builder who uses Kickstarter campaigns to transform eCommerce businesses into full-fledged, community-driven brands.
Ever thought Kickstarter was just for startups? Think again. Dylan reveals how even established eCommerce brands can leverage crowdfunding to validate new product ideas, raise capital without risk, and build a loyal community before production begins.
About
Dylan Lam is a growth marketing expert with extensive experience in crowdfunding and eCommerce, CEO and Founder of Omirank. Known for orchestrating successful product launches, Dylan utilizes a proven formula to help businesses grow and scale. His expertise lies in leveraging crowdfunding platforms like Kickstarter and Indiegogo to validate products, build engaged communities, and drive sustainable growth for eCommerce brands.
Omirank is a growth agency that evolved from an Amazon PPC agency in 2019. Specializing in product development, validation, and crowdfunding product launches, Omirank uses data-driven strategies and cutting-edge models to ensure its clients succeed. By focusing on reducing risks through product validation and external traffic strategies like the one-page funnel, Omirank helps e-commerce sellers avoid outdated strategies and maximize their potential for long-term success.
The Key Takeaways
Kickstarter as More Than Just Funding
- Dylan explains how to treat Kickstarter and Indiegogo as the first step in a product’s life cycle. Instead of just raising money, you’re building a community and testing your product-market fit without upfront inventory costs.
Omnichannel or Bust
- Why selling only on Amazon puts your brand at risk—and how a multi-platform approach (Shopify, Etsy, Amazon, etc.) can protect your business.
Why Amazon Sellers Are Losing Ground
- Dylan explains the price wars happening on Amazon and why building your own DTC brand is the best way forward.
Common Mistakes eCommerce Brands Make
- From putting all your eggs in one sales channel to expanding too fast without testing the waters—Dylan lays out the most common traps and how to avoid them.
The One-Page Funnel
- What is it, and why is it the secret weapon in building trust with customers through multiple touchpoints before they make a purchase?
Community is Everything
- Learn how to create a community around your brand using email marketing, Facebook groups, and forums—plus the power of word-of-mouth marketing from satisfied customers.
Subscribe & Follow
Don’t miss out on future episodes filled with practical advice for growing your eCommerce business. Subscribe to the eCom Ops Podcast and stay ahead of the curve.
The No.1 eCom Operations hack
“You are set up to build new products, and therefore, Kickstarter or Indiegogo are our safe haven because we don’t have to invest initial amounts in stocks into the inventories.”
