The Role of Transparency and Automation in eCommerce with Colin McIntosh, Founder and CEO at Sheets & Giggles

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Colin McIntosh, Founder and CEO at Sheets & Giggles, joins the eCom Ops Podcast to share eCommerce’s future, the importance of automation and transparency in eCom operations and how businesses can expand their profits through growth strategies. Check out the other episodes here.

Key Facts

  • Colin’s  LinkedIn
  • Sheets & Giggles’s website
  • Sheets & Giggles produces and sells bedding made from eucalyptus trees 
  • Eucalyptus sheets at Sheets & Giggles are hypoallergenic, zero static, better for sensitive skin, and hair
  • Sheets & Giggles harvest eucalyptus from diverse bio farms
  • Sheets & Giggles uses plastic-free packaging
  • Sheets & Giggles sheets production requires 96% less water, 30% less energy, and zero pesticides 
  • With a vision to create an eco-friendly environment, Sheets & Giggles has planted 39,622 trees to date

Key Takeaways

  • Before stepping into eCommerce, Colin worked in the software industry as a business development associate at, and, after gaining industrial sales experience, he finally launched Sheets & Giggles in 2017
  • Sheets & Giggles has collaborated with co-op commerce to upsell and endorse similar companies and products in the industry
  • Sheets & Giggles  generates 80% of its sales from its eCommerce website and 20% from Amazon
  • Colin believes in maintaining transparency to ensure that customers are having memorable experiences while they shop at Sheets & Giggles  
  • Sheets & Giggles ensures that customers are aware of any OOS (out of stocks) and restocking positions as soon as they happen 
  • eCommerce automation is Sheets & Giggles top priority, be it forecasting, returns, order fulfilments or campaigns  
  • As the founder and CEO, Colin plans on raising funds for expansion and new product development in 2021
  • Colin shares that he learns the most about eCommerce operations from his mistakes

Colin’s biggest influences

No.1 operation’s hack

Colin’s #1 eCom operations hack is:

  • Transparent communication with customers

Key Resources

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