Safe and Secure eCommerce Transactions with Kathleen Booth, Vice President Marketing at

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Kathleen Booth, Vice President Marketing at, joins the eCom Ops Podcast to share her thoughts on the future of eCommerce marketplaces for increased collaborations and profit, how merchants can utilize automation and strategies for growth and how COVID-19 has changed the way businesses operate online. Check out the other episodes here.

Key Facts

  • Kathleen’s LinkedIn
  •’s website
  • is a digital engagement security platform
  • facilitates its user with more control over their websites, and revenue 
  • protects over seven  million sites worldwide
  • In 2019, raised $2.5 million in seed funding 
  • is effective, smart, simple
  • cleanAD protects publishers and ad platforms by preventing malvertising  in real-time
  • cleanCART protects eCommerce merchants from coupon extensions 
  • generates an estimated revenue of $1.3 million annually

Key Takeaways

  • Before starting her journey into the eCommerce world, Kathleen owned a digital marketing agency for eleven years
  • After selling her digital marketing business, she worked in a cybersecurity firm. allowed her to combine her eCommerce and cybersecurity experience 
  • Kathleen believes that most projects fail due to a lack of communication and support amongst stakeholders. The skills Kathleen acquired from her degree in International Politics helped her build strategic communication amongst stakeholders for larger projects
  • is the first and only company to introduce the concept of coupon extensions to assist Shopify plus merchants to increase profit margins
  • Not many people are familiar with coupon extensions. Sometimes these coupons can be an inconvenience for merchants if exploited and used unethically by the customers 
  • As the first Head of Marketing at, Kathleen is building a team and plans on establishing a reputable, scalable funnel for customer acquisition in the next twelve months 
  • Kathleen strongly believes in eCommerce automation. She has also partnered with HubSpot as a member of their channel program and implemented marketing automation for their projects

Kathleen’s biggest influences

No.1 eCom operation’s hack

Kathleen’s operations hacks are:

  • Communication, coordination and strategizing

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