In this episode of SyncSpider’s eCom Ops Podcast, join host Norbert Strappler as he dives into e-commerce logistics with Harry Drajpuch, CEO of Amware Fulfillment. Together, they discuss the importance of speed, accuracy, and the role of product uniqueness in shipping expectations. Harry shares his insights on how the likes of Amazon and Walmart have revolutionized the industry and inspired entrepreneurs worldwide. Gain valuable insights, practical tips, and advice on mastering e-commerce logistics and making the most of your operations.
Amware Fulfillment is a national 3PL fulfillment provider specializing in scalable solutions for companies that have outgrown the start-up phase and require professional advice and execution for high-volume fulfillment operations. With distribution centers strategically located across the U.S., Amware enables 1-2 day delivery to 95% of the country, making it a reliable partner for both B2C and B2B fulfillment.
Catering to businesses that process over 50,000 orders annually, Amware Fulfillment is committed to helping brands achieve hyper-growth. The company processes around 15 million B2C orders annually and prides itself on empowering businesses to grow without limits.
By providing comprehensive logistics solutions for both B2C and B2B fulfillment, Amware Fulfillment is a one-stop shop for businesses looking to optimize their operations and reach new heights in today’s competitive e-commerce landscape.
Harry Drajpuch is a seasoned logistics expert with over 30 years of experience in the industry. Prior to his current role at Amware Fulfillment, Harry served as President and CEO at regional logistics provider Weber Logistics, overseeing 15 distribution centers and a large regional truckload fleet. He was also COO at third-party logistics provider Kane Is Able, responsible for warehousing and fleet operations, sales, strategic planning, human resources, technology, and customer service.
Harry’s extensive career has also seen him hold senior operations roles at Kuehne + Nagel and Con-Way. His areas of expertise include eCommerce fulfillment, warehousing and distribution, reverse logistics, service parts distribution, cross-docking, port services, and transportation operations. He has worked with various sectors, including CPG, food, pharmaceutical, computer/electronics, and chemicals.
- Norbert introduces Harry Drajpuch from Amware Fulfillment, a logistics expert with 40 years of experience
[00:00:29] Harry’s background and Amware Fulfillment’s offerings
- Passion for logistics and the services provided by Amware Fulfillment, a global 3PL company with 81 facilities worldwide
[00:02:00] Enhancing the customer experience
- The significance of meeting customer expectations, timely product deliveries, and ensuring a pleasant unboxing experience
[00:03:44] Advantages of using a fulfillment company
- Faster deliveries, scalability, access to technology, and lower shipping costs offered by 3PLs
[00:07:00] Considering a fulfillment center
- Determining the right time for e-commerce store owners to explore warehouse and fulfillment center options
[00:07:34] Identifying the right time to outsource logistics
- E-commerce businesses should consider outsourcing logistics when they approach 50,000 shipments a year or if they spend more time on logistics than on selling and marketing.
[00:09:35] Custom branding for e-commerce packaging
- Third-party logistics providers can accommodate custom branding for packaging, ensuring that customers believe the package came from the e-commerce store rather than a third party.
[00:11:27] Integrating orders and tracking with different systems
- Logistics providers can handle electronic data interchange (EDI) for orders and tracking, working with various shopping carts and e-commerce platforms, enabling seamless communication between the e-commerce business and the logistics provider.
[00:13:49] Support during implementation and transition
- Logistics providers can support onboarding and implementation, guiding customers through the process and ensuring a smooth transition, allowing e-commerce businesses to focus on their core activities.
[00:14:38] Challenges with specific industries
- Logistics providers often specialize in specific verticals, such as nutraceuticals, health and beauty, point-of-sale material, electronics, and apparel.
- Challenges may arise with state laws and regulations for certain products, but experienced logistics providers can navigate these challenges and ensure compliance.
[00:16:03] Success stories in e-commerce fulfillment
- Various case studies on the Amware Fulfillment website
- Helping businesses scale from hundreds to millions of shipments per year
[00:18:58] Adjusting to changes and peaks in e-commerce
- Increased order volume during the holiday season and promotions
- Handling sudden spikes in order volume
[00:22:05] Common mistakes e-commerce businesses make in fulfillment
- Lack of proper planning for growth
- Building too big too soon, leading to unnecessary costs
- Not considering a modular approach to growth
[00:24:36] Deciding on the number of warehouses
- Balancing shipping costs and transit times
- Considering multiple warehouses to put products closer to customers
[00:25:38] Importance of balancing speed, efficiency, and accuracy
- Ensuring good customer satisfaction with accurate deliveries
- Considering product uniqueness in shipping expectations
[00:26:00] Unique products vs. substitute products
- Customers may wait longer for unique products
- Speed is crucial for products with available substitutes
[00:27:27] Inspirations in e-commerce and logistics
- Jeff Bezos and Amazon’s influence on the industry
- Setting high standards for the delivery, returns, and customer service
[00:29:13] Sam Walton’s impact with Walmart
- Starting from a small town and building a global retail giant
- Vision, dream, and desire as keys to success
[00:30:40] Outsourcing fulfillment to scale your business
- Offloading headaches and focusing on growth
- Selecting the right fulfillment partner to streamline operations
No.1 eCom Operations hack
“If you have something that’s very, very unique, people will wait a little bit longer for it. If you have something that you can find a substitute for, speed is important. You have to get it to customers as quickly as possible because if you don’t, they will shop somewhere else.”
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