Guide to Conquering Amazon: From Good to Great in E-commerce

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Guide to Conquering Amazon: From Good to Great in E-commerce with Will Haire, CEO of BellaVix, The eCom Ops Podcast, Episode 101

Welcome to another episode of your favorite eCom Ops Podcast, where we delve into the dynamic world of e-commerce operations. In this episode, we’re joined by Will Haire, co-founder of BellaVix, a full-service marketplace marketing agency specializing in helping D2C retail brands thrive on major platforms like Amazon. With over a decade of experience in e-commerce, Will shares his insights on strategies, challenges, and emerging trends in marketplace operations.


Will Haire, the CEO and Co-Founder of BellaVix, stands at the forefront of e-commerce innovation. With over a decade of experience, Will has carved a niche in the world of online retail, specializing in marketplace marketing for direct-to-consumer brands.

His journey in e-commerce is marked by a deep understanding of the nuances of platforms like Amazon, where he has been instrumental in crafting and executing growth strategies. Will’s expertise isn’t just theoretical; it’s proven through his work with renowned companies such as Instant Pot, Pyrex, Derma E, Think, and Outward Hound, helping them achieve significant milestones in revenue and market presence.

BellaVix is a dynamic marketplace management agency focused on amplifying retail brands on Amazon and Walmart. Specializing in services like PPC Advertising and Product Launch support, BellaVix combines systematic strategies with exceptional service to help brands achieve market dominance and exponential sales growth.

The Key Takeaways

Blueprints for E-commerce Triumph

Uncover the secret sauce behind flourishing brands on Amazon. It’s not just about having a great product; it’s about crafting a full-funnel experience that captivates customers at every stage. Learn how top brands build robust communities and keep shelves stocked to dominate the marketplace.

Navigating Amazon’s Labyrinth

Step into the maze of Amazon’s marketplace and learn how to overcome sales stagnation and operational hurdles. Will reveals how to tackle increased competition, navigate Amazon’s evolving fee structures, and maintain a seamless flow across various funnel stages.

Amazon’s Funnel Mastery

Will demystifies the Amazon funnel, revealing a treasure trove of tools that can engage customers at each phase. From brand-tailored promotions to the power of programmatic advertising, learn how to leverage Amazon’s arsenal to build a formidable brand presence.

SEO Magic on Amazon

Enter the realm of Amazon SEO, where Will shares the alchemy of transforming product listings into search engine gold. Discover tools like Helium 10 and Data Dive, which are the secret weapons in the arsenal of top-selling brands.

The FBA Advantage

Explore the world of Fulfillment by Amazon (FBA) and understand why it’s the preferred choice for savvy sellers. Will discusses how Amazon’s logistics programs are reshaping the landscape of e-commerce fulfillment.

Spotting E-commerce Trends

Get a glimpse into the future with emerging trends in the marketplace. From Amazon’s expanding role in logistics to innovative programs like Merchant Channel Fulfillment, stay ahead of the curve in the ever-evolving e-commerce arena.

Mastering the Art of Reviews and Ratings

Learn the delicate art of garnering positive reviews while playing by Amazon’s rules. Will shares strategies like the Amazon Vine program and post-purchase email sequences that can turn customer feedback into a powerful tool for brand credibility.

AI: The New Frontier in E-commerce

Step into the future with AI’s role in e-commerce. From crafting emails to generating product texts, discover how AI is becoming an indispensable tool for efficiency and creativity in the digital marketplace.


This episode provides a comprehensive look into the strategies and challenges of operating in major e-commerce marketplaces. Will Haire’s expertise offers valuable insights for brands looking to enhance their online presence and sales on platforms like Amazon. Don’t forget to tune in for more insightful discussions in future episodes of the EcomOps Podcast.

The No.1 eCom Operations hack

“If you’re a one-person show and you’re testing a minimal viable product for something you bought wherever, and you want to see if you can sell it, you know, Amazon is an option, but you want to make sure that you’re really focused your energy because you only have so many resources.”

The eCom Ops Podcast, Episode 101, Quote, Will Haire, CEO of BellaVix

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