Growing eCommerce Through Discounts and Donations Strategy Mix with Andrew Forman, Founder and CEO at Givz

Key facts

Andrew’s LinkedIn
Givz’s website
Andrew is the Founder and CEO of Givz
Andrew founded Givz in 2017
Givz is a SaaS-based company that helps eCommerce stores increase sales and traffic through engaging customers in charity offers
Andrew is a former Senior Analyst and a Senior Associate at Portico Capital
Andrews is a former Treasure at Global Goodness
Andrew is a former Analyst for Bank of America
Andrew holds a Masters in Business Administration from Harvard Business School
Besides a MBA, Andrew has a Bachelor of Arts, Mathematics (Honors), and Economics (Honors) degree from Hamilton College

Key takeaways:

After completing his bachelor’s degree, Andrew started his professional career as a Summer Analyst at Merrill Lynch. Throughout his experience in investment banking, Andrew has worked with renowned organizations such as Bank of America and Global Goodness
Andrew worked in the finance industry for seven years, after which he pursued his Masters in Business Administration from Harvard Business School in 2015
After completing his studies and serving as a treasurer at Global Goodness (a non-profit organization), Andrew combined his education and work experience to develop Givz. Givz began as a discount offer portal but later shifted to fundraising and donations
Recently, Givz emerged as a marketing tool for eCommerce stores. Givz helps eCommerce stores increase sales and traffic through engaging consumers in charitable devices that they can opt for with each purchase
Givz is a SAAS-based company that offers free as well as monthly pricing plans for eCommerce stores
Givz business model is based on the purchase limit and consumer basket size. Spending more than a predefined amount gives the customer a chance to contribute to donations. This way, Givz gets paid for every purchase that amounts higher than the predefined amount set by the store
Renowned brands such as Hyundai, H&M, and Milani are some of the many brands that Givz has collaborated with to uplift their CSR (corporate social responsibility) positioning. Givz boosts their customer engagement and increases their order value by making it a charitable purchase
Partnering with renowned brands has helped increase customers’ trust and loyalty towards Givz. Givz has also increased their partner’s conversion rates and improved their ROI
Andrew believes that the secret behind Givz collaborations with such renowned brands is networking. These big names have helped hit a large customer base for Givz, as consumers love to be a part of fundraising campaigns and activities related to famous companies and prominent brands
As Givz is a SaaS-based company, it can integrate with any software such as Shopify and other eCommerce apps
Andrew plans to position Givz as an app that the public can download and use independently at their convenience
Until 2020, Givz has been operating manually. However, in 2021 Andrew plans to integrate automation into Givz eCom operations. To make Givz operation seamless in 2021, they have hired more engineers

Andrew’s biggest influence

TJ Mahony – Partner at Accomplice VC. Andrew shares that TJ Mahony’s knowledge and skills have changed his life

Andrew’s No.1 operation’s hack

“Distribute customers’ offers into discounts and donations for more impact.” Helped many businesses to advance their sales by more than 100% because it presents a better version of their work supported with a great cause.

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