Empowering eCommerce Owners to Thrive Using Print-On-Demand with Victor Peña, Founder & CEO at OmniPrint International

Victor Peña, Founder & CEO at OmniPrint International, joins The eCom Ops Podcast to discuss how OmniPrint is revolutionising the digital printing world, the importance of automation to efficiently deliver print-on-demand and strategies for eCommerce owners to grow their business and performance.

Key facts

  • Victor’s LinkedIn
  • OmniPrint International Website 
  • Victor holds a degree in Computer Engineering from the Southern California Institute of Technology 
  • Victor founded OmniPrint in 2004, 
  • OmniPrint manufactures and sells digital printers and accessories 
  • OmniPrint also sells eCommerce storefront and a custom-coded management system application for other printers 
  • OmniPrint’s products are widely used by apparel brands and eCommerce stores that require print-on-demand 
  • OmniPrint uses award-winning Direct-to-Garment (DTG) print technology and leads the industry using innovative software and machinery designed specifically for the clothing sector 
  • OmniPrint ensures that the machines they produce are eco-friendly and easy to use 
  • Shopify was the first platform OmniPrint used to sell an actual high-resolution print image, allowing clients to print the image using a barcode 

 

Key takeaways

  • [07:17 – 09:13] During COVID, OmniPrint transformed their online printing platform for job-order automation called Wurk to facilitate the clients with their printing requirements. The platform was available for the clients for free, where Clients can have a front-end store set up easily; 
    • Sign-up for a free trial by simply selecting the kind of garments they’re selling 
    • Setting up a price
    • Putting in their business information
  • [09:59 – 11:00] OmniPrint machines offer direct-to-garment (DTG) printing (printing directly on the garment), heat transfer printing (using heat to transfer an image onto a garment), and direct-to-digital transfer (DTF), which prints images directly onto a film 
  • [11:01 – 12:30] OmniPrint has a digital marketing department whose responsibility is to grow the customer’s business. Victor also works closely with the R&D department, which helps him to identify customers’ needs and develop products accordingly
  • [12:50 – 16:23] Besides innovative products, OmniPrint offers recorded content to help the customer. These include informational videos, educational videos for YouTube, and repurpose this content on all media channels
  • OmniPrint hosts a ‘Creators Live Channel’ that records a new episode every Wednesday and is open for the public, where they answer business owners’ questions and help them with their queries live.
  • [22:56 – 26:56] Victor believes that automation indirectly helps business owners maximise profits and minimise business costs. “Automation saves money and time, minimises human error, and helps businesses grow.”

 

Victor’s no.1 operations hack 

“Automation.”  Victor believes that automation indirectly helps business owners maximise profits and minimise business costs. “Automation saves money and time, minimises human error, and helps businesses grow.”

 

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Key resources 

 

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