Elevating B2B Sales: the Secrets of Sales Enablement

Search through blog
Table of Contents
Elevating B2B Sales: the Secrets of Sales Enablement with Federico Presicci

Welcome to our latest episode, where we delve into the fascinating world of sales enablement, guided by the insights of Federico Presicci, a seasoned expert in the field. Federico, with his rich background in various sales roles, particularly in B2B sales within the SaaS, FinTech, and broader technology sectors, brings a wealth of knowledge to the table. Currently, he serves as the Director of Sales Enablement at GetAccept, focusing on building sales architectures that enhance the skills of sales teams consistently across global organizations.


Federico Presicci stands out as a visionary in the realm of sales, having discovered a fundamental truth that guides his professional ethos: buyers primarily focus on solutions that address their needs rather than sales teams’ internal processes or expertise. This insight forms the cornerstone of his approach to sales enablement and training. A deep understanding of the paradox marks Federico’s journey in the sales domain. While buyers seek straightforward solutions, sales professionals must balance vibrancy with mastery to cater to these needs effectively.

His mission is centered around empowering organizations by developing robust operating and sales enablement systems. These systems are designed not just to enhance the sales skills of individuals but also to bolster their emotional intelligence and resilience. Federico has honed this holistic approach to sales training and enablement over years of experience working across various organizations. His dedication to refining and implementing models that uplift sales teams has positioned him as a trailblazer, eager to introduce innovative solutions that promise to transform the sales landscape.

GetAccept is revolutionizing how B2B sales are conducted by creating the ultimate platform where sellers and buyers can interact personally and engagingly. This innovation makes business transactions not only easier but also faster. At the heart of GetAccept’s offering is the digital sales room, a unique concept that empowers revenue teams to increase their win rates significantly. This is achieved by providing tools and environments that foster engagement and a deeper understanding of buyers, from the initial opportunity all the way to the signed deal.

The Key Takeaways

The Evolution of Sales Tactics

Federico emphasizes the importance of adopting a sales methodology that aligns with the organization’s market and buyer types. He advocates for consistency and repeatability in sales strategies rather than constantly chasing new, unproven tactics. For instance, at GetAccept, Federico implemented the MEDPIC methodology, which is tailored to engage with larger customers and complex sales environments. This strategic approach has proven effective in improving sales outcomes by focusing on a structured, long-term plan rather than short-term wins.

The Role of Emotional Intelligence in Sales

A significant part of Federico’s philosophy revolves around emotional intelligence in sales. He believes that understanding and managing one’s own emotions, as well as empathizing with others, is crucial in building rapport and trust with clients. This skill is particularly vital in high-pressure sales environments where relationships and strategic thinking play a pivotal role.

Sales Enablement: A Multifaceted Approach

Federico defines sales enablement as a comprehensive field encompassing various aspects:

  1. Sales Training and Coaching: Essential for ongoing skill development of sales teams.
  2. Sales Content: Involves creating internal and external resources to engage buyers effectively.
  3. Sales Process and Methodology: Tailoring sales strategies to fit the business and its customers.
  4. Cross-Functional Collaboration: Working across different departments to ensure a cohesive sales strategy.

The Future of Sales: AI and Automation

Looking ahead, Federico predicts a significant role for AI and automation in sales, particularly in replacing routine tasks and enabling sales teams to focus more on complex, relationship-driven aspects of selling. However, he asserts that AI cannot entirely replace the human element in more intricate B2B sales scenarios.

Recommended Reads

For those keen on exploring more, Federico recommends “Gap Selling” by Keenan, as an insightful read, alongside the classic “How to Win Friends and Influence People” by Dale Carnegie.

Join us in our next episode for more enriching discussions and insights into the dynamic world of sales and e-commerce.

Don’t forget to share the podcast episode, and stay tuned for more!

The No.1 eCom Operations hack

“Understand what types of inbound you’re getting and what the types of buyers are that are more likely to come through your door, and really build playbooks around that to allow your sellers to understand the world of the buyer fully.”

The eCom Ops Podcast - Quote from Federico Presicci, Director of Sales Enablement at Geraxert

Get news about integrations and apps, every week

Talk to the Integration Expert

Unique business needs require unique solutions – We’re here to find them for you!

integrations aplications image