E-Commerce Logistics from a Different Lens

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The eCom Ops Podcast - E-Commerce Logistics from a Different Lens with Juan Camilo Meisel, Founder and CEO of Grip

In this episode of the eCom Ops Podcast, we dive deep with Juan Camilo Meisel, the visionary CEO and founder of GRIP Shipping. This episode is a treasure trove of insights for anyone looking to understand the complexities of e-commerce logistics, the power of data-driven decision-making, and the future of e-commerce operations in an increasingly technology-driven world. Join us as we explore the key strategies and groundbreaking ideas that are shaping the future of e-commerce logistics.


Juan Camilo Meisel, CEO and founder of GRIP Shipping, shares his fascinating journey in e-commerce logistics. Born and raised in Colombia, Juan moved to Boston for school and joined ButcherBox in his junior year. At ButcherBox, he witnessed the challenges of shipping perishable items like frozen meat, leading him to innovate in logistics. His experience highlighted the industry’s need for specialized logistics solutions, particularly for perishable goods, which were underserved compared to non-perishable e-commerce sectors.

GRIP Shipping emerged from Juan’s realization that many e-commerce brands, like ButcherBox, excel in product development and branding but struggle with logistics. GRIP addresses this by handling the backend logistics, allowing companies to focus on their core business. They offer a “shipping engine” that analyzes millions of data points to determine the best shipping methods and fulfillment services through their facilities in New Jersey, Texas, California, and Florida. This approach started as a technology layer but evolved to include full backend management due to industry fragmentation.

The Key Takeaways

Innovating with Data-Driven Logistics

Juan emphasizes the power of data in enhancing customer service and logistics. He discusses the potential of connecting customer lifetime value with logistics decisions, an area often overlooked due to departmental silos in companies. GRIP’s approach involves dynamic decision-making, leveraging real-time data to optimize shipping routes and methods, contrasting with the traditional static decision-making processes prevalent in the industry.

Challenges and Opportunities in E-Commerce Logistics

Juan points out common mistakes in e-commerce logistics, such as reluctance to change established processes and the lack of dynamic decision-making. He also touches on the future of logistics, expressing enthusiasm for emerging technologies like drone deliveries and robotics, though acknowledging they’re still in early stages.

The Role of Automation and AI in E-Commerce

Automation is crucial in e-commerce, according to Juan. He criticizes the prevalent manual processes, advocating for automated systems to reduce human error and improve efficiency. AI, he believes, will play a significant role in e-commerce by enabling faster, more complex decision-making, particularly in marketing and customer segmentation.

Advice for E-Commerce Businesses

Juan advises e-commerce businesses to focus on specific areas where they underperform in logistics and operations. He also stresses the importance of incremental improvements in logistics rather than attempting to overhaul everything simultaneously.


Juan Camilo Meisel’s insights from his journey with GRIP Shipping provide valuable lessons for e-commerce businesses, especially in the realm of perishable goods logistics. His emphasis on data-driven, dynamic decision-making and the potential of emerging technologies paints a promising future for the industry.

The No.1 eCom Operations hack

“The first thing is to look where you perform under the average. Find out what country you’re underperforming in logistics and operations, and then fix that area.”

The eCom Ops Podcast - Quote, Juan Camilo Meisel, Founder and CEO of Grip

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