We’re closing the year 2022 and heading for 2023. Do we know what to expect and what changes to implement to the business, so it develops faster and has better results? We tried to find out what would be the best eCommerce innovations and trends for 2023.
Yes, we want to peek into the future of eCommerce. Find out what innovations successful eCommerce businesses plan to implement in the next year and what marketing experts advise. Symbolically, we cherry-picked 23 of them for the next 2023!
Want to be innovative: Feel the pulse of your consumers
“Collecting customer insights on why they choose our products, how they use them, and what benefits they receive allows us to keep ideating ways of aligning our offering with their needs. Conducting regular surveys across multiple channels is part of our customer experience model. While the results of online surveys can be unpredictable at times, it’s an easy and inexpensive way to collect customer opinions and stories. It’s also a way to let them know their opinions matter to us, making them feel valued and strengthening their loyalty.
Being proactive when it comes to customer feedback is the most reliable way to discover ways to innovate and future-proof your offering. It also puts your customers at the heart of your business.”
More payment options for your business
Samuel Charmetant, the founder of Artmajeur, the first art marketplace empowering artists to sell original art, fine art prints, and limited editions directly to the public plans to bring innovation in eCommerce operations regarding payment options.
“We plan to add more services on our eCommerce forum for art and culture. Since we deal with high-end artwork, we plan to include more payment options in 2023. That would include new payment systems like BNPL plans, as well as new payment charters like new credit and debit cards.
There was also chatter of including crypto payment gateways, but I believe that that is still far off in the future. We are also looking at onboarding insurance services for the artworks that we deal with. All these plans for 2023 will require human and technological resources both, and we are excited to get it done.”
Improve the customer experience and personalize the shopping experience
Mladen Maksic, CEO/Founder of Play Media digital agency, sees room for improvement in implementing technological solutions to improve the customer experience and personalize the shopping experience by providing customized checkout processes.
“eCommerce platforms are now using artificial intelligence (AI) to provide a more personalized experience to customers. For instance, Amazon uses AI to recommend products to customers based on their purchase history and preferences. This helps customers find the products they are looking for quickly and easily.”
Subscriptions serve to preserve customer loyalty
Adam Fard, Founder & Head Of Design of Adam Fard’ UX Agency, whose clients are some of the most famous brands, such as Samsung, Red Bull, Deutsche Telekom, and HubSpot, sees the opportunity in the subscription.
“In my opinion, the ease of use that subscriptions provide, which may be realized in a wide range of shapes and sizes in the modern world, is a major selling point for these services among consumers. Because of subscription services, companies now have a method that enables them to improve their ability to prepare for sales and inventory levels that have already been committed to.”
Conversion design and improving checkout points
“We believe that a well-designed and optimized landing page can drive conversions better than the ones that are not. In fact, we plan to invest in custom design tools that would help us create unique and attractive landing pages.
We are looking into optimizing the entire journey from the product page to the checkout confirmation page to make it faster and easier for customers. This would help reduce shopping cart abandonment rates, resulting in more conversions.”
Local warehouses instead of a single central headquarters
“Across-border commerce, cross-border trading highlights the advancements made in eCommerce over the past several years and gives merchants new chances to expand their brands into previously untapped regions.
However, some internet retailers are paying the price for this expansion, cross-border shipping. This can be difficult, especially if shipping is handled by third parties. International eCommerce companies should think about creating a network of local warehouses rather than a single central headquarters. Despite being expensive, warehouse networks can simplify shipping, lessen the possibility of missing goods, and cut costs.”
Make product listing videos to reduce returns
“The best way to decrease returns is to include videos on product detail pages. In 2022, e-commerce refunds set a new high watermark. For what reason? Now that people are free to leave their homes again, they have higher expectations as consumers. On a growing number of marketplaces, there are more shady third-party sellers selling low-quality goods. Think about all the low-priced Chinese goods sold on Amazon.
Furthermore, there has been widespread adoption of photo editing apps that can make the photos you take with your iPhone look better but ultimately distort the true nature of the product. A customer orders a blue rug online, but when it finally arrives at their door, surprise!, it’s actually green because the online photo was taken using a poor-quality cell phone camera. Because of this erroneous assumption, there will be more requests to refund purchases.”
Use more high and low visual product displays
“It’s time to get real, in my opinion, on product display pages and homepages, which have traditionally been off-limits to anything but the most brand-focused content. Yes, every company aims to maximize sales through in-store photography and video, but modern consumers demand more than ever before. Inspiring them is only half the battle; providing a straightforward approach to learning about the experiences of similar consumers is the other half.
This requires making an extra effort, such as soliciting consumers for images of the product in action or producing a behind-the-scenes movie to demonstrate its application. There are many blanks that need filling in when we can’t simply grab anything off the shelf. To guarantee that the final product fully satisfies the buyer’s expectations; it’s essential to address any discrepancies that may have arisen between the two.”
Go beyond the fundamentals: In-box materials round out a brand’s offering
When asked what eCommerce innovations and trends he sees for eCommerce business in 2023, Andrew Dale, the Technical Director at CloudTech24, thinks that eCommerce businesses have a unique opportunity to delight customers with additional material or just a thank-you note they include within the box.
“In my opinion, every e-commerce business must offer goods shipping. Yet, when was the last time brands attempted to think outside the box with their content? You can include things like photos, sticker sheets, and postcards in the box with the products the customer bought.
So why do it now? The reason is the ever-increasing popularity of unboxing videos. To help shoppers see what’s inside, online retailers Amazon and Shopify have introduced video features and advertising products in recent months. Unpacking has become a popular form of entertainment, so including bonus items in the package can delight the buyer and gain exposure for your business among unboxing viewers.”
Incorporating AR (Augmented Reality) and AI into the online retail industry
“As far as I can tell, the pandemic is still putting off many potential buyers. Because of this reluctance, businesses have shifted toward a more digital strategy. In order to increase sales, visual commerce has come up with a solution to this problem with online shopping: making the brand look better. With better product interactivity, brands can now give customers a more natural and exciting way to shop visually.
This is why the use of augmented reality (AR) for products and services is expected to skyrocket, especially in niche markets like the lifestyle and home décor sectors, where consumers may get a greater sense of the product without actually having to physically interact with it.”
The mobile market is about to hit a breaking point
“The growth of mobile commerce can be attributed to its many advantages, such as portability, rapidity, and simplicity. Using pre-integrated solutions for speedy application development, 2022 eCommerce merchants will open new stores and improve existing ones.
By adhering to the Composable Commerce guidelines that separate front- and back-end functionality, they can devote more time to business growth. Shopify, Magento, BigCommerce, and others on the back end, and Shogun, Spartacus, etc. on the front end, are just a few of the many software solutions available on the market that can support the Composable Commerce approach.
In 2023, I believe that PWA technology will further dominate the eCommerce business because of its native and cross-platform capabilities. PWA appears to be a solution for retailers to save money while also increasing their productivity through the use of the software.”
Increasing the campaign’s efficiency through e-commerce innovations
“We plan on taking advantage of CBO within Facebook Ads,” says Brenton, as a way of controlling advertising spending in the direction of the best-performing ones. “CBO can, in theory, track the success of our ad’s appeal to ad sets and push more toward the ad set that’s providing more conversions (or clicks or engagements, depending on what result we want).
We hope that using CBO effectively can take some of the strain off constantly monitoring how effective our campaigns are and manually shifting spending between ad sets to optimize the budget.”
AI and AR are one of the best ways to reach customers
“It allows customers to experience the product by sharing a physical environment on a user’s screen where the virtual interacts with the real world. It allows brands to interact with consumers in three dimensions using mobile devices. For shoppers, using a mobile phone is more convenient for online shopping.
61% of consumers prefer brands with an AR experience. Video is also a significant trend that will continue to rule 2023 and in the coming years. It has the power to attract emotions that words or pictures cannot do.
AI and AR are one of the best ways to reach customers as it allows customers to see products in real-time and can ask questions. This helps to create a more personalized selling experience and also helps generate more sales.”
Improving the efficiency of eCommerce marketing campaigns
“In 2023, we plan to implement a range of changes to improve the efficiency of eCommerce marketing campaigns, working to create more granular campaigns which tie in closely with client’s stock levels and availability to ensure we are maximizing sales to a smaller market share.
This will predominantly involve implementing further customized labels across paid media along with CMS integration, in addition to tying together marketing attribution better to ensure we are adding full value to each channel at each stage of the marketing funnel and assigning a clear ROAS to ensure that each channel is adding value at a time where it’s important that every channel contributes. In 2023, attribution will be key as businesses look to increase accountability for their marketing channels and ensure they are getting as much value as possible.
As a result of this, we’d expect to see a stronger ROAS and improved stock management, which will both be essential to seeing these businesses continue to perform during a looming recession and will become increasingly important in more difficult economic times when consumer sentiment is lower.”
eCommerce innovations: Mobile first
“As more and more people are switching to their smartphones completely, we’ll ensure their shopping experience is as smooth-going as possible. Of course, there’s also the fact that many eCommerce businesses rely on SEO to optimize their website for search engines, and very soon, Google will index websites based on their mobile version, so adapting will help us stay on top of Google searches.
Every eCommerce business aims to improve traffic and ultimately get more conversion rates. We believe that by bringing in more visitors, we’ll be able to improve our conversion rates as well, as we have complete faith in the quality of our products.”
Changing the supply chain and major sitewide content audits
“As direct eCommerce owners and operators as well as eCommerce consultants through our SEO agency, we are implementing a number of critical over the next 12 to 18 months for both ourselves and our clients.
First, we have shifted supply chain power away from select suppliers by sourcing similar or better products from either domestic or near-shore partners. This should assuage some of the issues we saw in supply during and coming out of the pandemic.
Finally, we will be performing major sitewide content audits as well as a focused effort on auditing some of our most critical pages, ensuring they are poised to outrank competitors in 2023.”
Jump to AI/Machine Learning tools
“In 2023, we will be encouraging all of our clients to jump in on utilizing AI/Machine Learning tools. Tools such as Nosto for AI-powered product recommendations can help increase AOV and conversion rate with minimal effort, and AI writing tools like Jarvis.ai can speed up content creation allowing you to increase the amount of content you can put out or get your existing content strategy done faster.”
Automation above all
Luke Fitzpatrick, the CEO of Drsono.com, says they plan to implement several innovations in their eCommerce business, starting with modern technology solutions and eCommerce automation for online stores.
“In the coming years, I plan to implement a series of technological advances in my eCommerce business that will revolutionize the way we conduct our operations. By 2023, I expect to have many innovations in place that will make it easier for customers to purchase goods from us and for us to manage our supply chain effectively.
One of the most important changes is focusing on automation. Automation will allow us to streamline tasks like inventory management and order fulfillment, freeing up time that can be used elsewhere. We also plan to focus on data collection and analysis so we can better understand customer preferences and target our offerings accordingly.
I’m excited about what these changes could mean for our company’s growth potential over the next few years. Improved efficiency and better customer insights will enable us to become more competitive in the online marketplace while also providing a superior shopping experience. We’re confident that our innovations will lead to increased sales, higher profit margins, and improved customer loyalty.”
Important automation and digitalization
George Harrison, the CEO of Pkgmaker, plans to introduce several innovations to help them stay ahead of the curve. He thinks that it’s a must to automate your eCommerce business if you want to succeed.
“The first change we have in mind is a shift towards automation and digitalization. By introducing automated processes, we can reduce manual labor and increase efficiency across all areas of our business. This will also allow us to free up resources and focus on more customer-centric initiatives.
We are also looking into artificial intelligence (AI) capabilities such as chatbots, voice recognition, facial recognition, and machine learning algorithms. These technologies can help us improve customer experience by providing them with personalized recommendations, quick responses to their queries, more accurate product searches, etc.”
Automation and Machine Learning
Wolfe Bowart, an eCommerce store manager and CEO of Vivipins, considers automation, improving product recommendations, and personalizing customer experiences through machine learning a must for 2023. He expects these innovations will result in higher profits, improved customer retention, and increased brand awareness.
“As we look towards 2023, I’m excited to start implementing a few changes that will really give our eCommerce business a boost. We’ll be transitioning to a more automated system so that customers can get the same great service without having to wait on hold.
We’ll also be taking advantage of new technologies like AI and machine learning to improve product recommendations and personalize customer experiences. Finally, I plan to explore new marketing methods, such as influencer campaigns and sponsored content – all designed to increase sales and engage customers across multiple platforms.”
Product diversification, increasing customer engagement, and automation
Jake Cohen, the owner of Water Skiers Connection, an Australian-based ski and wake gear online store, expects 2023 to be the year of changes, so he plans to implement three innovations in his business.
“I will provide a wide range of product categories and services that reflect my client’s changing needs and interests. This will allow me to appeal to as many customers as possible, which will increase my overall sales.”
To reduce customer frustration and increase customer loyalty, Jake plans to increase focus on customer engagement by providing an easy-to-use website that allows customers to find what they need and when they need it quickly. Of course, automation will play a significant role, enabling employees to focus on the things that matter the most – customer experience!
Cody Candee, the Founder and CEO of Bounce, a platform that powers luggage storage and package acceptance in local shops and hotels in over 1000 cities worldwide, considers website optimization the most crucial thing to do in 2023.
“The proliferation of digital voice assistants has made it necessary for eCommerce businesses to optimize their websites to pair with this technology for both search engine results and sales, and it will be our focus in 2023. There are over 4 billion digital voice assistants in use today, with nearly 100 million sold in the US last year, making this technology is one of the most commonly used for website interaction.
Therefore, we have optimized both our mobile and business websites to utilize the most commonly used keywords, long-tail phrases, and context triggers to boost our SEO. In addition, we have also implemented methods to streamline sales through voice-activated technology. As we continue to move forward, optimizing our website applications to take advantage of digital voice technology will remain a high priority and will be a critical strategy in both boosting our SEO and conversions.”
Creating mobile apps
“Creating mobile apps for your eCommerce site is a terrific approach to growing your company. Every time your clients use their mobile devices, they will start to see your app. Your company will thus maintain a consistent presence on its smartphone device. This will raise brand recognition and recall, brand loyalty, and sales.
However, it will only benefit if it can engage clients meaningfully. Using internal alerts, your brand may engage customers with rich material, such as photographs and videos. This will guarantee better-targeted user experiences in a significant way.”
So, what to expect in 2023? Or should we better ask how eCommerce innovations and trends could help you thrive next year? If you feel stuck and don’t know where to start, these ideas could help you.
Whether it’s automation, introducing tech innovations into your eCommerce business, or just improving customer experience by simplifying your payment process, you’re on a good path to make 2023 better than 2022!