Automation solutions: Why are they important for business?

There are a lot of you thinking about the best automation solutions, and sometimes it’s challenging to choose the right one. But you probably don’t know that many successful businesses use not just one but several automation software solutions, combining them and scaling business with less effort.

You don’t believe it? Check the first-hand experience from successful businesses!

How you spend your time and time with your team is sometimes the essential thing in business. And automation allows you to focus on things that matter the most.

“We use various automation tools that we use in our business, including Hootsuite, Zapier, and HubSpot in our company. I chose to automate my business right away.

Life Grows Green isn’t the only business I have, nor is it the only business I work in. I need to make sure I can equally divide my time between each company so I can keep everything rolling and in order.”

Prioritization is one of the main tasks for every business, especially in this fast-paced world, where every decision counts.

“I think automation is a brilliant strategy if it is done at the right time in a business journey. It has helped us immensely, and I hope more people will look through the fog of myths and use it.

We were getting 10K+ inquiries, and we, by the rule of thumb, don’t mass hire; automation seemed like the perfect way out.

It has helped us focus on other important things that we weren’t able to prioritize hitherto. It has been quite a journey, but we couldn’t be more pleased with the transformation.”

Some businesses turned to automation solutions when they realized that tedious tasks consume too much of their time.

“My company has automated tasks such as data entry, email marketing, and sometimes even engaging with customers.

As a result, I can now spend more time understanding what my customers really want to create marketing campaigns accordingly. This has attracted many potential customers to my brand and increased our conversion rate.”

For some, automation came as the solution for increasing productivity and workspace efficiency.

“For my eCommerce business, automated operations increase productivity, reliability, availability, performance, and reduce operating costs. A lights-out operation yields a good return on investment.

Automated systems can be a powerful tool for enhancing service to clients.”

Whenever we talk about business, we touch the costs as one of the most important things when running a business. Your capability to keep them within the budget will significantly impact your business’ success.

“As my customer base grew, I needed to hire more employees to handle the workload. The estimated cost of recruitment and the annual salaries of these employees was too much for my budget.

And I decided to automate.”

We all know how vital the conversion rate is. It’s the result of our marketing efforts and collecting leads. But did you know that automation can increase that rate?

“Automating our subscription service has allowed us to communicate with customers as they move from potential leads to buyers. Klaviyo offers building blocks that make creating customizable, informative messages easy.

Since we’ve begun using it, our conversion rates and social media followings have increased. It’s saved us time and money that we’ve directed towards developing quality and affordable spill proof rugs.” 

You’ve started your business, and you expect your business to grow. With the right automation tools, you can quickly scale your business without pressure or additional high costs.

“Automation has proved essential to ensure the scalability of our business.

We no longer need to manually enter data into the system as the platform well handles this task. We can reach out to an increased number of clients through a single email, which has helped us improve our conversion rate.”

Today, you can automate almost any business process that you find tedious or time-consuming. And all automation tools can be sorted into different categories, depending on what segment of your business you want to automate.

• Finance-related business processes
  
  For example, you can automate your finance-related business processes such as accounting, payrolls, payments, billing, invoices, POS terminals, etc. This category includes automation tools such as QuickBooks, Billbee, Razorpay, Odoo, etc.
• Customer relationship management (CRM)
  
  We don’t have to remind you how important it is to have good customer relationship management. It might be your best way to improve your customers’ experience and increase sales. You can find ZohoCRM, Freshworks CRM, FreshDesk, Pipedrive, and many others in this category.
• eCommerce platforms
  
  If you are in the eCommerce business (and we all are, kind of), you might want to consider automating your whole business process. Most eCommerce platforms, such as WooCommerce, Shopify, Magento, PrestaShop, and many others, will support automation tools. You can easily synchronize various sales channels through automation iPaas solutions, such as SyncSpider.
• eCommerce marketplaces
  
  For some of you who sell products via online marketplaces, such as Amazon, Etsy, eBay, or others, it might be helpful to automate your communication with customers using chatbots or automate your inventory management, shipping procedure, or basically anything related to sales.
• Marketing
  
  It’s probably the segment where the automation business solution is most implemented. We have many exceptional marketing automation tools to help you with email marketing, marketing automation in general, lead generation, surveys, etc. Whether you choose MailChimp, Klaviyo, LoopedIn, or any other, you can improve your marketing campaign results.
• Documentation
  
  Every business has a part where you note changes in some document. Twenty years ago, everything was done manually. And that process had such a high probability of errors since humans were coping and pasting pieces of information from one document to another. Luckily, automation sorted it out. Today, you have automation tools, such as Custom CSV, Google Sheet, Toggl, which can make your business life much easier.
• Shipping
  
  Though shipping is a part of the sales process, some automation software solutions could make it flawless. And we all know how much shipping mistakes can cost a business. But you should know that you can avoid them by syncing your orders with your shipping through the integration of automation tools. You can sync your website and your stores on various online marketplaces with some shipping automation tools such as Logista, for instance, through SyncSpider. And every time you have finalized a purchase, the system automatically sends the product to the buyer.

There are so many software solutions you can implement for your business, and sometimes it’s a tough choice. You might need some time to pick the right tool, but the sky is the limit once you do that.

Most of these tools offer a free trial period, and it’s always good to try it first and then purchase. SyncSpider, for example, has a free plan, yours forever. And if you see that you need some additional features, you can always upgrade.

The best automation solutions for you might not be those that are perfect for others. You have to experiment and find the one that suits your business needs the most.