Ah yes – what better time to dive into a good book than winter? And if that book is one of the best eCommerce books to help you with your business, it’s a win-win situation!
So, make some hot tea, grab your favorite blanket, and discover what your read for this month might be!
A List Of The Best eCommerce Books
Are you ready to jump into the world of eCommerce with both feet? Great! But, as any experienced entrepreneur knows, a solid arsenal of knowledge makes the journey so much smoother. That’s why we’ve compiled a list of the top 10 best eCommerce books that will transform how you approach your digital business!
Ready to turn the pages of success? Let’s get started!
1. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
Author: Michael Gerber
A Quick Recap:
In “The E-Myth Revisited,” author Michael Gerber takes you on an insightful journey through the life of a business, right from its humble beginnings to the point it reaches success. Gerber emphasizes a crucial point: to grow your business, you need to work ‘on‘ it, not just ‘in‘ it. In other words, shift your focus from day-to-day tasks to strategizing for growth.
This book, highly recommended in the e-commerce world, also challenges common myths and assumptions about starting a business. So if you’re planning to dive into the world of entrepreneurship or looking for ways to navigate the journey better, Gerber’s book is a must-read.
No wonder it’s currently a no.1 seller on Amazon!
2. DotCom Secrets: The Underground Playbook for Growing Your Company Online
Author: Russell Brunson
A Quick Recap:
In his book “DotCom Secrets,” Russell Brunson uncovers proven strategies to overcome common challenges in online businesses, like insufficient traffic and low conversion rates. Brunson, a digital marketing expert, shares insights on ‘funnel hacking’ and the power of using ‘free’ to engage customers.
The book also delves into the concept of a ‘value ladder,’ guiding readers to strategically offer increasingly valuable products or services to their customers. This could change how you perceive customer acquisition and relationship nurturing. Brunson’s book is considered a valuable guide for anyone aiming to leave a mark in the eCommerce industry.
3. Ecommerce Evolved: The Essential Playbook to Build, Grow & Scale a Successful Ecommerce Business
Author: Tanner Larsson
A Quick Recap:
“Ecommerce Evolved” by Tanner Larsson is a great starting point for anyone getting into eCommerce industry. This book challenges outdated online business strategies and encourages the adoption of modern techniques. Larsson explains why just having a store with products isn’t enough; he offers a tried-and-tested formula to help businesses thrive even in the most competitive markets.
Larsson’s book is full of lessons on customer acquisition, smart product packaging, and excellent customer service. If you’re looking to avoid common business pitfalls and are ready to scale your operations, “Ecommerce Evolved” is the book to pick up.
4. One Click: Jeff Bezos and the Rise of Amazon.com
Author: Richard L. Brandt
A Quick Recap:
Let’s be real, would we even be talking about business without mentioning Jeff Bezos?
“One Click” by Richard L. Brandt is a fascinating exploration of the rise of Amazon.com. Brandt shares Amazon’s story from various perspectives: employees, observers, and even competitors. He gives insights into Jeff Bezos’ decision-making process and how it has shaped Amazon’s success.
Brandt explains the importance of negative product reviews in winning customers’ trust and why Amazon has outlasted other dotcoms from the early 2000s. This book is a great pick for anyone wanting to understand the inner workings of a successful eCommerce business and avoid costly mistakes. After all, learning from other’s experiences is the best way to grow in business!
5. Building a StoryBrand: Clarify Your Message So Customers Will Listen
Author: Donald Miller
A Quick Recap:
In “Building a StoryBrand,” Donald Miller presents the StoryBrand Framework, a guide used by over half a million business leaders to clarify their message and connect with customers. Miller’s book helps redefine your marketing approach, identify your ideal customers, and grow your business.
Miller shares his successful method of using elements of powerful stories to improve customer connection and drive business growth. If you’re looking to improve your marketing strategy and make your mark in the eCommerce world, “Building a StoryBrand” is a valuable read.
6. Social Media Marketing Workbook: How to Use Social Media for Business (2024 Marketing – Social Media, SEO, & Online Ads Books)
Author: Jason McDonald
A Quick Recap:
Okay, this one may seem a little different – but it’s crucial in today’s social media-driven world! You can’t just own a product or a service, without having to promote it on social media, right? Well, this book explains just that!
Jason McDonald’s book offers a simplified learning path to mastering social media marketing. This comprehensive guide breaks down complex concepts into easy-to-understand steps. McDonald shares the results of various tests and successful experiences to help you engage and truly influence customers.
The book covers different aspects of social media platforms and how to use them effectively for your business. In the form of an eBook, it’s equipped with companion videos and worksheets, it is a valuable resource for anyone looking to leverage social media marketing for their business. For a clear understanding of social media marketing, this book is your go-to guide.
7. Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability
Author: Steve Krug
A Quick Recap:
“Don’t Make Me Think, Revisited” by Steve Krug is a game-changer in the e-commerce book space. Krug stresses the importance of intuitive website navigation and design, asserting that a successful website needs to be user-friendly above all.
Krug’s book helps you understand the mindset of your website visitors. His common-sense approach to web usability enlightens readers to treat their websites like well-organized stores. Whether you’re just starting or looking to improve your website’s user experience, this book is an essential read.
As the title suggests, your website shouldn’t make visitors think or puzzle out what they need to do. This book guides you on how to make your website intuitive and easy to navigate, enhancing the user experience and driving customer satisfaction.
8. Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
Author: Jeff Walker
A Quick Recap:
“Launch” is an inspiring read for anyone interested in online selling. Jeff Walker, a successful internet entrepreneur, shares his secret formula for selling almost anything online and building a business you love. He touches on various eCommerce marketing areas, such as product launches, email marketing, storytelling, and the effective use of mental triggers.
Walker fills the book with real-life success and failure stories, making it a rich, engaging read. If you’re ready to work hard and smart, and dream of living a life you love while running a successful business, “Launch” could be the guidance you need.
9. You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Author: Chris Goward
A Quick Recap:
In “You Should Test That,” Chris Goward, the founder of WiderFunnel, shares his expertise on eCommerce store optimization. The book serves as a step-by-step guide for optimizing your website for conversions, covering everything from fine-tuning website navigation elements to creating an optimization strategy.
Goward also dives deeper into data analysis and guides readers on making informed business decisions based on experimentation and insights. This book is a must-read for anyone looking to convert website visitors into customers effectively.
As Goward puts it: “You must create the emotions necessary to close the sale backed up with the logic of the decision to defend it.”
10. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best From The Rest
Author: Denise Lee Yohn
A Quick Recap:
“What Great Brands Do” by Denise Lee Yohn simplifies the art of building a successful brand. Yohn breaks down the growth strategies used by renowned global brands and gives you specific ways to apply these principles to your own business.
Leaning away from the common belief that brands like Nike or Apple became big due to visionary leaders or secret formulas, Yohn instead provides practical approaches for any business to scale. Her book covers a range of business strategies to boost your brand’s identity, improve your company’s culture, and increase profit margins.
If you’re an entrepreneur, marketer, or company leader who wants to enhance the strength and reach of your brand, “What Great Brands Do” is an invaluable read. As Yohn puts it, “Connect with prospects at the moments when those needs are greatest.” The book is a treasure chest of insights for anyone eager to distinguish their brand in the e-commerce industry.
There you have it! A list of 10 must-read books for this year! Luckily, all of them are affordable and easy to find online, so getting your hands (or rather – mouse) on them should not be a problem!
Don’t Forget To Put It Into Action
Now that you’ve seen the list and picked your first book, remember: it’s all for nothing if you don’t actually use what you learn! You can read all the best eCommerce books in the world, but it won’t help your business grow if you don’t put it into action.
Read them with understanding, take notes – see what you can use to your advantage! With all the practical advice they offer, there’s sure to be something that can help improve your business, don’t you agree?
So gear up with knowledge, and let your journey to eCommerce success begin – there’s no time like the present to turn your business dreams into reality!
