Things No One Wants to Deal With – E-commerce Accounting, Taxes, and More

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The eCom Ops Podcast - Things No One Wants to Deal With - E-commerce Accounting, Taxes, and More with Tom Mercer, Director at Bean Ninjas

Welcome to Episode 104 of the eCom Ops Podcast! In this insightful episode, we dive deep into the world of e-commerce accounting with our special guest, Tom Mercer, from Bean Ninjas. Tom brings a wealth of experience, having worked with seven and eight-figure e-commerce businesses, and shares his journey from a globe-trotting accountant to a specialist in e-commerce finance.


Tom Mercer, the Director at Bean Ninjas, is a seasoned professional specializing in guiding eCommerce businesses through their scaling journey. An ACCA-certified accountant, Tom brings over six years of remote accounting experience to the table, making him a valuable asset to the eCommerce community worldwide. His expertise was recognized in 2019 when he was honored as the Xero Bookkeeping Partner of the Year, a testament to his proficiency and dedication in the field. Tom’s approach is not just about managing numbers; it’s about crafting bespoke accounting and bookkeeping solutions that align perfectly with the unique needs of online businesses. Utilizing Xero, a leading cloud-based accounting software, he designs systems that are efficient and intuitive, enabling business owners to have a clearer understanding and control over their financial landscape.

At the core of Tom’s philosophy is a deep understanding of the challenges and opportunities within the eCommerce sector. His experience spans across various global markets, equipping him with a broad perspective on diverse financial practices and regulations. This international exposure is invaluable for eCommerce businesses that operate in the ever-expanding digital marketplace. Tom’s commitment to excellence and his ability to tailor financial strategies to individual business needs make him a sought-after expert in the eCommerce accounting space.

Bean Ninjas stands at the forefront of financial services for eCommerce businesses, particularly those in the seven and eight-figure revenue bracket looking to scale. Their mission is to offer best-in-class bookkeeping, accounting, virtual CFO, and tax services tailored specifically to the needs of eCommerce entrepreneurs. Bean Ninjas is more than just a financial services firm; they are the enabler of financial independence, helping hundreds of eCommerce business owners understand their finances, thrive and live their best lives.

The company’s strength lies in its specialization in the eCommerce sector, with a keen focus on platforms like Shopify, Amazon FBA, WooCommerce, and Omni-channel. This specialization allows Bean Ninjas to provide highly relevant and effective services, empowering entrepreneurs to gain confidence in their financial data. Their approach is centered around enabling business owners to make data-driven decisions, a crucial aspect for any business aiming to scale in the competitive digital marketplace. With Bean Ninjas, eCommerce businesses find a partner that understands their unique challenges and opportunities, providing them with the tools and insights needed to navigate the financial aspects of their operations successfully..

The Key Takeaways

Tom’s Journey into E-commerce Accounting

Tom’s career in accounting began with his love for travel, leading him to seek a profession that was universally in demand. His journey took an exciting turn when he joined Beanlingers, where he played a pivotal role in steering the firm towards e-commerce specialization.

Specializing in E-commerce

Learn about Beanlingers’ strategic decision to focus on e-commerce, a move that proved fortuitous with the boom in online retail during the COVID-19 pandemic. This niche specialization helped them address the unique needs of e-commerce businesses.

Overcoming E-commerce Accounting Challenges

Tom discusses the universal issue of cash flow in e-commerce and highlights the specific challenges in different regions, such as tax complexities and language barriers, and how Beanlingers navigates these hurdles.

Embracing Technological Solutions

Discover how Beanlingers leverages cutting-edge software like Xero, A2X, and TaxJar to streamline e-commerce accounting processes, particularly in managing the intricate web of taxes.

The Power of Xero in E-commerce

Tom delves into the benefits of Xero for e-commerce businesses, emphasizing its robust integration capabilities and how it can significantly simplify accounting processes.

Vital Financial Health Indicators

Understand the importance of key financial metrics such as gross profit, operating cash flow, inventory lead time, and turnover and how closely monitoring these can drive business success.

The Transformative Role of a Virtual CFO

Explore how a virtual CFO can bring financial stability and strategic direction to an e-commerce business with a success story that highlights the impact of informed decision-making.

Future of Accounting: AI and Connectivity

Get a glimpse into the future with emerging accounting technologies like AI and enhanced connectivity, which promise to revolutionize e-commerce operations and management.

Avoiding Common Financial Pitfalls

Tom highlights typical financial mistakes in e-commerce, such as overexpansion and double accounting, and how to avoid them.

Starting Strong in E-commerce

For new e-commerce entrepreneurs, Tom emphasizes the importance of early tax planning and proper accounting setup to ensure long-term success.

Learning from Experience

Tom credits his hands-on experience as his greatest teacher in mastering e-commerce accounting, underscoring the value of practical, real-world learning.


This episode is a must-listen for anyone in the e-commerce space, offering a deep dive into the complexities of e-commerce accounting and the strategies to navigate them successfully. Tom Mercer’s expertise provides a roadmap for leveraging technology, understanding financial health, and making informed decisions for e-commerce success.

The No.1 eCom Operations hack

“When it comes to taxes, what we do is we actually the lucky thing now that we didn’t have 10, 15 years ago is we have really good software integrations that basically take care of taxes for you. Taxes are the thing that keeps most e-commerce entrepreneurs up at night, worrying and looking over their shoulders. So that’s the reason this is like a dream come true.”

The eCom Ops Podcast - Quote, Tom Mercer, Director at Bean Ninjas


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