The Next Big Thing In eCommerce with Jan Koch of WP Mastery

• Magento
• Omnisend
• Shopify
• WooCommerce

• Started his own company in 2013
• In 2015, he operated his first virtual summit
• The conversion rate of winning back customers is over 30%

• Conducting summits and conferences helps bring together thought leaders of the particular field 
• It is important to be focused and know what you are doing and then, have the right team to do it all with
• WooCommerce helps take out the best of both worlds where you can build blogs, sales, funnels, all that is done on WordPress to be documented on WooCommerce.
• For eCommerce, storytelling must be something you master as it allows websites to grasp the attention of the viewer
• People have started flooding online markets, which is why it is important to work on the build-up, layout, content and overall flow of the eCommerce website
• People from all walks of life have initiated their drop shipping businesses without the proper knowledge regarding its operations
• To provide a good user experience, it is better to build a well-performing shop where the layout is easy to navigate through
• It is important to engage with the clients to arouse their excitement 
• A simple way to get client attention is to involve them into the branding process
• The next big thing for eCommerce is to ensure a real-time customer support system 
• In the context of the support mechanism, a basic form needs to be inserted at such instances where basic details such as name, emails, addresses, company etc. can be fed so that response can be forwarded accordingly. 
• The internal structure of the support team must be immensely strong to retain and satisfy customers
• Avoid egos in asking for help, or achieve maximum success and be an exemplary support team
• For any eCommerce business, the quickest win is the streamlining of business processes and sales ops.
• Alongside other metrics, meters for measurement are crucial to be able to gauge the performance of the website. 
• Keeping a track of the website on how it is doing on various platforms and devices is essential to run swiftly and smoothly for customers.
• Automation is the next big thing and can not be avoided, and no eCommerce website can shy away from automation in any way.

Jan’s biggest influence

Bob Dun – Podcaster – Co-Host of Do the Woo – a WooCommerce Podcast. Jon believes that Bob is his greatest teacher in the WooCommerce space. He further accredits Bob as a thought leader and someone that he cannot keep away from. Jon refers to all the publications of Bob, first hand.