Real-Time Text Messaging for eCommerce Growth with Lisa Popovici from Cartloop

Lisa Popovici, Co-founder, and COO at Cartloop, joins the eCom Ops Podcast to discuss the importance of real-time text messaging for eCommerce growth, how customer service plays a key role in eCommerce, and how Cartloop is helping eCommerce stores to grow revenues.

Key Facts 

  • Lisa’s LinkedIn
  • Cartloop’s website 
  • Lisa holds a Bachelor’s degree in Mathematics and Computer Science from National College Emanuil Gojdu, Oradea 
  • Cartloop is a real-time text messaging platform that helps eCommerce stores to grow revenue and scale relationships with their customers.
  • Cartloop started its operations in the USA, UK, Canada, and Australia. They have now extended their outreach to several other countries.
  • At Cartloop, real humans talk to the customers instead of chatbots 
  • Cartloop’s customer satisfaction rate stands up to 80-90 percent 


Key Takeaways 

  • Lisa has always been motivated about entrepreneurship and that led her to become a serial entrepreneur. She founded Ecommerce Brands (where she worked on building two brands), Co-Founded Revelon (where she simplified email marketing through personalization). And finally, founded Cartloop, the conversational SMS marketing platform for Shopify businesses that helps brands drive growth and build a text-based community.
  • At Cartloop, she makes sure that real people engage with the customer to solve their queries. Cartloop is a platform where eCommerce stores can get in touch with their customers and resolve their issues directly. 
  • Cartloop also caters to the abandoned cart strategy for its eCommerce clients. 
  • Lisa believes that eCommerce stores should have a strong abandoned cart strategy in place as they result in:
    • Loss of customers 
    • Loss of time 
    • Loss of profits 
  • At Cartloop, Lisa keeps customer support as a key fundamental as she believes it to be a source of increasing eCommerce store’s revenue. Therefore, Cartloop – with its state-of-the-art customer support solution – helps its eCommerce clients to
    • Convert more leads into customers 
    • Retain customers 
    • Create a lifetime value of their brand 
    • Build trust and community 
  • Lisa believes that eCommerce businesses these days are mainly relying on paid advertisements. However, they do not realize that it is not enough. “eCommerce stores need to establish a conversation with their clients through text or calls” says Lisa 
  • According to Lisa, one should focus on who they want to serve and keep quality above quantity.


No.1 eCommerce Operations Hack 

Keep it simple. With a firm belief in keeping things simple, Lisa makes sure that Cartloop’s operations, installation, and registration process is super simple. 


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Key Resources 




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