This time SyncSpider’s eCom Ops Podcast episode takes you to the Amazon world with Omar Angri, CEO of MarginBusiness. Join host Norbert Strappler and find out tips and strategies for succeeding in the ever-evolving Amazon marketplace.
About:
MarginBusiness is a specialized agency dedicated to helping businesses expand their reach beyond Amazon.com and tap into the lucrative markets of Europe and the UK. By providing comprehensive support in overcoming language barriers, MarginBusiness enables clients to communicate effectively with customers in their native languages, ensuring that businesses don’t miss out on significant sales opportunities due to linguistic challenges.
Rather than relying on freelance translators from platforms like Upwork or Fiverr, MarginBusiness offers a more holistic approach, providing an all-encompassing service that goes beyond mere translation. With their expertise in navigating the intricacies of various markets, MarginBusiness ensures that clients receive the best possible support, ultimately saving both time and money while maximizing their potential for growth and success in the competitive world of e-commerce.
Omar Angri, an experienced professional with a background in graphic design, shifted his career focus when he became passionate about kickboxing. In 2005, he seized the opportunity in the emerging e-commerce sector and started his first online retail business based in Paris, France. Omar sharpened his skills through various corporate positions and international relocations and eventually founded his third enterprise – MarginBusiness Agency.
As a thriving digital entrepreneur, Omar has expanded his agency into an international consulting firm specializing in helping brands excel on Amazon. By utilizing his expertise in Listing Optimization and Localization, Omar and his team support clients in breaking into worldwide markets and differentiating themselves in a competitive space. Presently based in Dubai, UAE, Omar continues to steer his business with the same resolve and ambition that has defined his entrepreneurial journey.
Key Takeaways
[00:00:00] Introduction to Omar from Marching Business and discussion of topics related to Amazon and selling online.
[00:00:39] Omar shares his background and the journey from graphic design to founding an agency focused on helping sellers succeed on Amazon.
[00:02:47] The importance of discipline, focus, and how they apply to help clients succeed on Amazon.
[00:03:43] Proper localization and local keywords are necessary to make products more appealing to customers in different markets.
[00:05:15] Common mistakes sellers make when expanding into new markets and underestimating the challenges involved.
[00:06:30] Localization helps improve conversion rates for e-commerce businesses. Omar shares that companies can see up to a 40% increase in conversion rates when they invest in proper Localization and optimization.
[00:06:42] Discussion on whether chatbots like GPT will change the landscape of listing creation and optimization; human input and expertise remain essential.
[00:08:56] Omar explains the three-layer search engine optimization process for Amazon listings, emphasizing the importance of native speakers and understanding the local markets.
[00:10:45] The impact of a well-localized listing that speaks the customer’s language, both literally and in terms of marketing, on customer engagement and sales.
[00:14:44] Web shops will continue to play a significant role in the future alongside marketplaces like Amazon. Omar recommends that businesses have a presence on both platforms for success in the e-commerce landscape.
[00:16:08] Omar shares a client’s success story who achieved significant growth and reached 50 million in revenue annually after investing in localization and optimization services.
[00:17:23] Omar advises entrepreneurs to create their own unique brands and products based on their passions rather than trying to resell generic products from Alibaba.
[00:19:11] Investing in Amazon PPC campaigns is essential for driving sales and visibility, even if it means higher upfront costs. PPC campaigns help fuel the Amazon engine and improve product ranking over time.
[00:21:25] Omar credits Joe Feld from E-com Optimizer as one of the most influential people who taught him about e-commerce. Additionally, he has learned from various entrepreneurs and experts through his podcast, Margin Business Digital Entrepreneur Podcast.
No.1 eCom Operations hack
“The thing is, the Amazon engine is not running if you don’t fuel it. So Amazon won’t consider you if you don’t put in a little bit of PPC and understand what you’re doing.”
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