In this eye-opening episode, join us as we chat with Richard Harris, CEO of Black Crow AI, a leading AI-driven e-commerce optimization platform. Discover how to revolutionize your e-commerce business by leveraging the power of artificial intelligence to predict user value, personalize customer experiences, and optimize your marketing strategies. Learn the common mistakes made in the industry and get valuable insights on influencer marketing and practical advice for implementing AI solutions. Don’t miss this episode if you want to level up your e-commerce game and tap into the full potential of AI-driven growth!
About
Richard Harris is the Founder & CEO of Black Crow AI, a cutting-edge, no-code predictive software that harnesses machine learning to help companies understand likely customer behavior. With over 20 years of experience in tech, Richard has been a part of the industry since the 90s, starting in consulting and eventually serving as the SVP of Strategy for Travelocity during the dot-com boom.
Black Crow AI, his third VC-funded startup, has raised $25M in Series A funding and assists over 250 brands, including Rumpl, Mejuri, and EZPZ, in increasing profitability, ROAS, and revenue. Recently relocating to Lisbon, Richard enjoys exploring Portugal, indulging in its cuisine, and pursuing his passions for painting, drawing, and sculpture.
Black Crow AI is a trailblazing software solution that helps businesses of all sizes unlock the hidden value in their customer data and improve profitability through machine-learned predictions. By bringing Fortune 500-grade machine learning technology to companies of every size, Black Crow AI empowers e-commerce brands to challenge and disrupt the market, leveling the data playing field.
Key Takeaways
[00:00:00] Introduction to Richard Harris, founder and CEO of Black Crow AI, a no-code, real-time machine learning-based predictive software that helps companies understand likely customer behavior.
[00:03:37] Richard explains how Black Crow AI unlocks the power of AI for mid-market eCommerce companies by making sense of massive amounts of data generated from user behavior on websites and predicting key KPIs.
[00:06:12] How to predict the future value of users visiting your websites, enabling you to make better decisions across various aspects of your business.
[00:08:39] Richard shares how brands can regain control over their first-party data, restoring their ability to recognize returning visitors despite the limitations posed by recent changes from Apple and Safari.
[00:10:18] By knowing the future value of customers in advance, businesses can optimize their marketing strategies, merchandising, discounting, and promotions to cater to different segments of their customer base more efficiently.
[00:12:16] Richard shares a success story of brands implementing Black Crow’s strategies, leading to a 20-40% increase in ROAS on Facebook and Instagram and improved data quality for ad targeting.
[00:13:44] How e-commerce brands can pass better data to Facebook, resulting in higher event match quality scores and more effective ad campaigns.
[00:15:31] Black Crow AI focuses primarily on e-commerce brands selling physical goods, with many customers using Shopify. It is compatible with GDPR since they only use first-party and zero-party data.
[00:17:14] Richard discusses the importance of having an effective first-party data strategy, emphasizing the need to recognize first-party data as an asset, ensure its highest quality, make sense of it, and activate it in high-value ways across channels and tools. Black Crow can help e-commerce brands with these tasks, optimizing their data usage for better customer targeting and marketing performance.
[00:20:34] Norbert and Richard discuss common critical mistakes e-commerce businesses make, such as managing the company based on averages, leading to a single site experience, promotional offer, customer service, and communication experience. Richard emphasizes the need to “de-average” user bases and business strategies to optimize performance.
[00:24:45] They explore the impact of leveraging AI-driven solutions to target the right influencers, helping brands optimize their influencer campaigns and make data-driven decisions to improve the effectiveness of their marketing strategies.
[00:26:41] Richard shares advice for e-commerce business owners looking to implement AI-driven solutions without a background in technology, emphasizing the importance of starting with simple, cost-effective, and low-effort integrations to test the waters and gauge potential value.
No.1 eCom Operations hack
“Because we’re predicting the future value of every user, you can get a very early read, like in the first 10 minutes or 10 hours of users coming from an influencer campaign, you can say, is this influencer delivering high-value users to me, or more of those 0.02% low-value users.”
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