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Empowering eCom Ops through Data & Automation with William Christensen, CEO of DataAutomation

William Christensen, CEO of DataAutomation, joins the eCom Ops Podcast to share his journey to becoming a data automation specialist, tips on empowering eCom Ops through data and automation and the core components to consider for eCom growth.

Key facts

  • Williams’s LinkedIn
  • DataAutomation’s website
  • William Christensen is the CEO of DataAutomation for the last 4 years
  • DataAutomation deals in eCommerce automation and business functions integration 
  • DataAutomation helps eCommerce to maximise productivity by minimising human error 
  • DataAutomation focuses on increasing eCommerce ROI 
  • William is a former Director of Business Development for New Products at RoundSphere 
  • William is a former Media Director, Product Developer and Manager of Advertising Operations at HyperX Marketing 

Key takeaway

  • William’s inspiration for data automation comes from his former co-worker Brent Checketts. Brent introduced William to data automation  
  • Inspired by data automation, William created a company that focused on automation consultation for businesses
  • William founded DataAutomation in 2016 
  • Through DataAutomation, William aims to customise and connect software so the customers can focus on their business
  • DataAutomation offers customised solutions for the end-users to help them increase productivity 
  • William believes that “end-to-end, anything with everything” should be backed by data analysis. He further adds that businesses should automate this analysis and ensure minimal manual intervention
  • William’s go-to metric for increasing productivity and ROI is a “15-11-5 method” that he created himself. 15-11-5 method suggests that more than required time and budgets spent on processes can negatively affect ROI, whereas less but strategically efficient time and cost spent can positively impact growth and ROI
  • William believes that comparing manual working time and the cost it entails can justify the cost of automation 
  • DataAutomation eliminates the resource turnaround through automating business processes
  • William advises eCommerce players to focus on the following questions to integrate automation and increase data-driven productivity:  
    • What is the current data status? 
    • Where is the data? 
    • What do you intend to do with the data in the future? 
    • What is the reason behind automating operations? Answers to these questions help Data Automation find a perfect solution for the business.
  • DataAutomation charges its clients on an hourly basis. The cost depends on the scope of work required
  • DataAutomation clients mostly fall into two categories: 
    1. Those who already know what solutions may help their business grow 
    2. Those who require system designing from scratch to get to a perfect automation solution
  • William defines the core components of eCommerce as inventory management, orders processing and tracking. He believes that automating these two components can help eCommerce owners to focus more on product procurement and marketing activities, which ultimately results in eCommerce growth 
  • William takes a visual approach and creates a mindmap to understand the scope and concept of a project 
  • William believes that mapping the blueprint of the project scope and automation requirements beforehand results in the successful implementation
  • William advises business owners to organise mailboxes for increased productivity. He does this by segregating the emails into automatable, delegatable and eliminatable

William’s biggest influence

  • Brent Checketts – Vice President Of Software Engineering at Overstock.com

William’s No.1 operations hack

  • William’s go-to metric for increasing productivity and ROI is the “15-11-5 method” that he created himself. The 15-11-5 method suggests that more than required time and budgets spent on processes can negatively affect ROI. In contrast, the strategically efficient time and cost spent can positively impact growth and raise your business’s ROI.

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