Email Marketing Automation for eCommerce Businesses

Do you have a WordPress website? And have you thought about the best way to automate your email marketing? Look no further! We have a solution for you! We proudly present our partner, FluentCRM, an email marketing automation solution for WordPress.

The best thing is that you don’t have to stop there. Combining SyncSpider and FluentCRM, you get the tool for email marketing automation for eCommerce that perfectly fits your needs. You can easily connect all the platforms, apps, and databases you use and find the email marketing automation for eCommerce.

Email marketing is one of the most used communication channels marketers use daily. According to statistics, 82% of marketers use email marketing, and 65% automate the process.

Despite the pretty low opening rate (around 18%), and even lower click-through rate (2.6%) it is still the most popular marketing method. And it’s no wonder since there are 4.14 billion email users worldwide.

For example, it is estimated that in 2020, around 306.4 billion emails were sent and received daily worldwide.

With the wast pool of emails and even bigger competition, it is essential to conduct the marketing campaign the right way.

The chances for your target audience to open your email are low, and you need to do your best to grab their attention and make them want to read what you have to say.

The secret of engaging your audience lies in several tiny details that your marketing team might have missed. And if we had to make a list of these, it would look something like this:

1. Punchy Subtitle – This is what your email recipients see when your email hits their email box. If your Subtitle is not attractive enough, they will just skip it, and it will end up in the trash bin.
2. Relevant content – Now, you need to know your audience, what’s relevant to them, and what is not to get this done correctly. That’s why you research before you even start your email marketing campaign.
3. Don’t forget we’re all humans – While statistics are accurate, don’t forget that sometimes it can be a bit boring. So, keep it light because the last thing you want is to get that tag because no one will click on your email after that.
4. Restrain vanity – The funny thing with emails is that no one really wants to listen about how great you are. They want to learn how to improve themselves, whether business-related or personal.

Yes, that’s just the beginning. It’s not the end of the list. Automation plays a significant role in your marketing campaign, from collecting leads to sending emails. You can check how email marketing automation works and positively impact your business.

FluentCRM is a self-hosted email marketing automation plugin for WordPress, which helps manage leads, email campaigns, and customers.

It is effortless to navigate its features with a user-friendly interface, and therefore, your marketing goals are easy to reach.

It offers the option to monitor users’ activities to find out more about your customers. It helps tremendously in personalized marketing campaigns and increasing the conversion rate.

When talking about the most valuable features, FluentCRM offers the following features to its users:

1. Contact profiling – You have insight into your clients’ activities at every given moment. Based on their preferences, previous purchases, or your communication with them, you’ll be able to get to know them better.
2. Contact segmentation by lists, tags, and dynamic segmentation – According to contact profiling, you can conduct contact segmentation by lists, tags, or dynamic segmentation and create a personalized email campaign for them.
3. Email campaign manager – FluentCRM offers an email campaign manager with A/B testing, UTM tracking, and post-campaign actions.
4. Email sequences with more excellent timing controls – Automate communication dynamic with your clients/customers and maintain a relationship at the same level and regularly.
5. Visual Automation Builder – This feature allows you to set triggers, actions, benchmarks, and conditionals, and once the integration is activated, more triggers, actions, benchmarks, and conditions show up.
6. Reporting and Analytics – You will have reports and analytics for individual contacts, email campaigns, email sequences, and automation funnels.

CRM tools are handy for eCommerce businesses. In fact, you will be able to grow your business without it, and you can easily combine SyncSpider and FluentCRM to integrate whichever app you need.

FluentCRM has 30+ integrations available, but it doesn’t stop you from connecting any app, eCommerce platform, or database with your store. As a SyncSpider user, you can connect FluentCRM with more than 350 integrations and sync your data and marketing campaigns.

For example, you can easily integrate your Amazon, Etsy, or eBay store with FluentCRM and conduct, manage and track your marketing campaigns and customers from one place. You can also connect all eCommerce platforms you use all your sales channels and use FluentCRM to run your email marketing campaigns for all of them from SyncSpider.

Whether you use eCommerce platforms like BigCommerce, Shopify, WooCommerce, Ecwid, Shopware, Magento, or some multivendor marketplaces such as CS-Chart or Dokan, you can easily integrate FluentCRM and run campaigns along with your sales.

You can pull all your leads from the Shopify store to FluentCRM and track the customers’ behavior. Based on that, you can easily personalize your marketing campaigns and increase returning customers.

It’s a fair question, and we’ll get right to the point.

Custom relationship management tools are preferable and essential for running successful marketing campaigns and managing existing customers. And if you want your business to grow, you will need the system to manage your campaigns and your customers later on. A sound customer relationship management system improves customer satisfaction and increases loyalty.

If we talk about marketing campaigns, here are several points about successful marketing campaigns you can conduct with FluentCRM.

1. Research your market – The first one is research. Without knowing your target market, you won’t achieve the expected result of your marketing campaigns.
2. Knowing your customers – The second important thing is how much you know your customer. And that is where CRM systems can come in handy. You can have all previous conversations, outcomes, sales, results of your last marketing campaigns all analyzed and segmented, so you can easily adjust your marketing campaigns to the audience’s preferences. And what is a better way than having a CRM system that categorizes your customers into different lists and tags so that you can run segmented email marketing campaigns?
3. Track results of your campaigns – The third reason for using CRM is tracking the results. Without it, you won’t know whether your campaign needs some adjustment or not, and at the same time, whether the money invested in your campaigns is paid off.

FluentCRM is an email marketing campaign tool, but at the same time, it gives detailed customers’ behavior patterns. With SyncSpider, you will be able to connect your online store, whichever platform you use, send information regarding your customers to your FluentCRM system, and run campaigns according to your needs.

FluentCRM is easy to integrate with any other platform or app using SyncSpider.

Though you can not use FluentCRM as a source, you can easily use it as a target, pulling the contacts from other apps to FluentCRM. With our FluentCRM integration model, you will be able to add contacts to FluentCRM from any app or platform you use.

You can set triggers for the action by Schedule (hourly, daily, weekly, or monthly), or you can choose Event (when some specific action happens, the system pulls the particular data). For example, the synchronization triggers only when you have a new customer.

All you have to do is to:

1. Log in to your SyncSpider account
2. Select FluentCRM from the list of integrations
3. Insert Name and Description of the chosen integration
4. Insert Base URL with a webhook

And that’s it. Your SyncSpider account is integrated with FluentCRM. From that point, you can synchronize any source you want. You can find a detailed explanation in our Help article.