Okay, those who follow our LinkedIn account know how much we love statistics. And that’s what we want to present to you today. Statistics for eCommerce! An article that will encompass everything that we think is useful for your eCommerce business and related to the statistical data.
Because we firmly believe that the data can show you the way where your eCommerce business should go. It’s like the road signs, and all you need to do is learn to understand them.
So, let’s have fun!
Before even starting your eCommerce business, it’s always helpful to see how big is your target market.
And it is always preferable to have a detailed image of your perfect buyer.
Now, this doesn’t mean you need to determine what hair color this prospector would have (except if you’re selling a hair dye), but it is necessary to decide on what age group your product is aiming at; their social status, finances, and location.
Statistics show us what people mostly search for, what they prefer to buy online, and how much they spend on average.
We have some interesting stats on this topic that might help you determine which product you’ll be selling, which market you will choose, or why the sales are not as expected.
If you’re targeting the USA, European, or the UK market, you should know that:
And there you go. We hope you’ll find these statistics helpful for eCommerce and use them right! If you’re interested in trends and predictions for eCommerce in the next five years, you should check our blog post, The Future of eCommerce: 32 Experts Share Their Predictions.
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